Traject is a marketing technology holding company based in Austin, Texas, owned and operated by ASG. Traject oversees a portfolio of software companies that develop products for reputation management, SEO, social media management, and marketing data APIs. Their solutions are designed to give businesses enhanced control over critical touchpoints within the customer marketing journey.
What products and services does Traject provide?
Traject's core business centers on acquiring and supporting companies that help organizations manage their online presence and marketing operations. The Traject portfolio includes:
- Loomly: A platform for social media calendar and content management.
- PLANOLY: A tool for visually planning and scheduling social media posts, especially for Instagram and Pinterest.
- Sendible: A social media management solution aimed at agencies and brands.
- GatherUp: Software for online reputation management and customer feedback.
- Grade.us: A review management and marketing platform.
- Traject Data: Marketing data APIs for accessing and integrating business intelligence.
These companies address the needs of businesses looking to build, monitor, and optimize their digital marketing and reputation strategies efficiently.
Who are Traject's customers?
Traject serves a broad range of clients, from large enterprises to marketing agencies and individual brands. Some notable customers include Allstate, Pepsi, L'Oréal, BBDO, and Expedia. This reflects a client base with significant marketing and digital presence needs across various industries.
How was Traject started and who leads the company?
Traject is part of the ASG portfolio and is led by professionals with extensive experience in software development and marketing technology. Key leadership includes Rich Scanlon (Chairman, Sendible), Rochelle Thielen (CEO, Traject Data), Michael Yules (CEO, GatherUp and Grade.us), Katelyn MacKay (CEO, Planoly), Teresa Day (COO, Planoly), Jamie Linden (President, ASG), and Steve Reardon (CEO, ASG). Their collective experience supports Traject’s focus on building and scaling specialized marketing software businesses. More details about their leadership and history can be found on their About page.
What makes Traject different in the marketing technology space?
Unlike companies with a single software product, Traject operates as a holding company, bringing together and supporting multiple specialized marketing technology businesses. This approach enables them to offer a diverse set of tools that address different aspects of the marketing lifecycle, from reputation and review management to social media planning and data integration.
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