The Routing Company (TRC) is a global on-demand vehicle routing and management platform focused on transforming public transit. TRC partners with cities and transit agencies to optimize how vehicles are routed and shared, using advanced artificial intelligence to improve equity, accessibility, cost efficiency, and sustainability in urban mobility.
How does The Routing Company (TRC) work?
At its core, TRC provides a software platform that enables real-time and advance routing of vehicles to meet multiple points of rider demand. Their leading product, the Pingo app, allows users to request on-demand or scheduled trips and supports multiple operation modes, including on-demand, flex, fixed-route, and paratransit services. This flexibility allows transit agencies to adapt TRC's technology to a wide variety of public transportation needs.
TRC's routing algorithms are designed to efficiently match riders to vehicles, minimizing wait times and detours while maximizing vehicle occupancy. This approach aims to make public transit more responsive and inclusive, particularly for communities underserved by traditional fixed-route systems.
What makes The Routing Company unique?
TRC distinguishes itself through its proprietary artificial intelligence, developed over five years of research at MIT. The technology, which has been featured in outlets like The Verge, BBC, and CNN, is noted for its ability to aggregate demand from multiple riders and direct them to shared vehicles in real-time. This innovation supports cities in delivering more flexible and scalable transit options, while driving improvements in accessibility and operating efficiency.
Where does The Routing Company operate?
With headquarters in Boston, MA, The Routing Company maintains an international presence through operational hubs in Canada, Hungary, Poland, Spain, Switzerland, the Netherlands, the United Kingdom, and the United States. Their team spans eight countries, supporting deployments and customer growth globally.
Who leads The Routing Company?
TRC was founded by a team of MIT researchers and ridesharing industry veterans:
- James Cox: Ridesharing pioneer, built and launched uberPOOL, started UberX in Australia, and served as Chief Product Officer at Canoo.
- Lindy Norris: Marketing and public affairs leader, with experience from the White House to TEDx and executive roles at New Flyer.
- Pandora Shelley: Startup executive and former CEO of the largest startup incubator in the Southern Hemisphere.
- Alex Wallar & Menno van der Zee: Optimization experts and co-founders, responsible for developing TRC’s core algorithms.
- Additional expertise includes leaders with backgrounds in transport, product management, analytics, finance, and mobility partnerships.
You can learn more about the leadership team and company origins on their About page.
Who uses The Routing Company's platform?
TRC primarily serves city governments and transit agencies that are looking to modernize and enhance their public transportation offerings. While specific customers are not listed, their technology is designed for organizations aiming to improve transit equity, efficiency, and adaptability in both urban and suburban environments.
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