Clarity is a financial aid platform designed to help K-12 tuition-based schools attract, enroll, and retain families by streamlining the financial aid process. Clarity provides both families and schools with tools and software that simplify the application and awarding of tuition assistance.
For families, Clarity eliminates the need to upload prior year tax documents and stores historical information, enabling returning families to complete the application process quickly—often in less than 30 minutes. This approach is intended to remove barriers that might prevent families from engaging with the enrollment process at private and independent schools.
For schools, Clarity offers a robust platform that simplifies the management and awarding of financial aid. The system allows for customization of financial aid methodologies to align with a school’s mission and offers real-time tracking of revenue, enrollment, and different categories of tuition assistance. Its analytical tools facilitate deeper collaboration between Enrollment and Business offices and support data-driven decision-making.
Who Uses Clarity?
Clarity primarily serves K-12 tuition-based schools seeking to modernize and simplify their financial aid workflows. Some of the schools using Clarity include:
- Good Shepherd Episcopal School
- Waldorf School of San Diego
- The Bishop’s School
- Pingree School
- Friends Select School
- King School
- Trinity Durham & Chapel Hill
- The Waldorf School of Atlanta
- Maybeck High School
- Big C
- EBM
- Landon
How Was Clarity Started?
Clarity was created by a team with expertise in software development, education, and family support. The founding and leadership team includes Brennan Stark (CEO & Co-Founder), Matthew Sherman (CTO & Co-Founder), Rich Sedmak (Co-Founder), and a diverse group of professionals with backgrounds ranging from engineering and product management to client experience and operations. Their combined experience helps shape Clarity’s user-focused approach to financial aid.
To learn more about the team and company mission, visit their About page.
What Makes Clarity Different?
Clarity’s main differentiator is its focus on eliminating friction for both families and schools in the financial aid process. By leveraging automation and data retention, Clarity reduces manual paperwork and administrative overhead. The platform’s real-time reporting and customizable methodology support schools in making strategic, mission-aligned financial aid decisions.
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