Tethr, a Creovai company, is a software platform that provides conversation intelligence and real-time agent guidance for contact centers. Tethr leverages AI, machine learning, and advanced speech and text analytics to help organizations transform customer and employee experiences, improve agent retention, increase sales, and reduce service costs.
Tethr's core offering is its ability to analyze customer interactions—both voice and text—at scale. By extracting actionable insights from these conversations, the platform enables contact center leaders to identify opportunities for operational improvement and deliver better outcomes for both agents and customers. Tethr integrates with widely used business tools such as Salesforce, Zendesk, Zoom, Qualtrics, and Glia, streamlining adoption for enterprise clients.
A key differentiator for Tethr is its focus on delivering rapid ROI, user-friendly solutions, and data-driven guidance. The platform not only surfaces insights but also provides practical, proven steps for organizations to improve key metrics that matter to their business.
How was Tethr, a Creovai company started?
Founded in 2012 in Austin, Texas, Tethr was established by experts in customer experience science. The founding leadership includes Robert Beasley (CEO and Director, with a background as an advisor and consultant), Adam Larsen (CTO and original architect of the Tethr platform, with 20 years of IT experience), and Gary Clark (Legal Counsel & Advisor, joining as General Counsel in 2017 and an early investor). In recent years, Tethr merged with Awaken Intelligence to form Creovai, expanding its capabilities in conversation intelligence and real-time agent support.
Who uses Tethr, a Creovai company?
Tethr serves a diverse range of enterprise and mid-market organizations operating contact centers. Notable customers include:
- Baxter Credit Union
- BCLC
- City National Bank
- Connexus
- Etech
- Lutron
- Mettel
- Trugreen
These clients use Tethr to enhance customer experience, improve agent performance, and optimize service operations.
What makes Tethr, a Creovai company unique?
Tethr stands out for its deep expertise in customer experience analytics, seamless integrations with popular business platforms, and its commitment to actionable insights. The platform is designed for rapid deployment and ease of use, aiming to deliver tangible business value quickly. Its fully remote workforce supports customers across the United States and beyond.
For more about the company and its leadership, visit their About page.
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