Act-On Software is a marketing automation platform provider focused on delivering advanced, AI-powered tools to help marketers increase efficiency and drive results. As the last independent marketing automation platform (MAP) provider, Act-On prioritizes the needs of marketing teams, offering a comprehensive suite of solutions designed to streamline marketing operations and improve campaign performance.
Act-On's platform brings together a wide range of automation and analytics features, including:
- Marketing automation
- Lead scoring and lead nurturing
- Advanced analytics and ROI reporting
- Dynamic forms and marketing segmentation
- SMS and email marketing automation
- Account-based marketing
- Social media marketing
- CRM integration and sales intelligence
The software is built with a focus on integrating powerful AI and machine learning capabilities, aimed at solving complex marketing challenges and empowering users with actionable data insights. Act-On also emphasizes data freedom and integration, ensuring that marketers can connect and leverage data from various sources to optimize their strategies.
Who Uses Act-On Software?
Act-On Software serves a diverse range of enterprise and mid-sized organizations across industries. Notable customers include Oregon State University, RLH Corporation, Landstar, Spandex, Avery Dennison, Tower Federal Credit Union, Progressive, Hitachi, Best Buy, Sharp, and Autozone. The platform is designed for marketers who seek flexible, scalable automation solutions to support growth and engagement.
What Makes Act-On Software Different?
A key differentiator for Act-On is its status as an independent MAP provider, allowing it to focus solely on marketing teams' needs without external business priorities. The company invests heavily in innovation—especially in AI-driven features—and is recognized for its commitment to customer success, offering human support and professional services alongside its technology. Act-On also places a strong emphasis on diversity, inclusion, and fostering a sense of belonging within its organization and customer engagements.
How Was Act-On Software Started and Who Leads the Company?
Headquartered in Portland, Oregon, Act-On Software was built by a leadership team with deep experience in software, marketing, and enterprise operations. Key members include:
- Kate Johnson (Strategic direction, 20+ years’ experience)
- Roger Rowe (Finance & IT)
- Jeffrey Coleman (Customer advocacy)
- Syed Mohtashim Ahmed (Technology)
- Jeff Day (Go-to-market strategy)
- Brian Anderson (Go-to-market operations)
- Olaf Kowalik (Product management & design)
- Dawn Glockler (People operations)
- Sara Kilby (Finance & accounting)
- Brock Bland (Engineering)
- Gregg Neveu (Security)
This team brings a combined wealth of experience in scaling software companies, operational excellence, and customer-centric development. More about their story can be found on Act-On’s About page.
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