OfferFit is an AI-powered decisioning platform designed for enterprise businesses, helping automate and optimize personalized offers and communications at scale. OfferFit leverages advanced machine learning to enable organizations to dynamically test and select the best actions for each customer, moving beyond traditional rule-based systems.
The core service OfferFit provides is a self-learning AI engine that automates experimentation and decision-making, allowing enterprises to deliver more relevant, personalized offers across digital channels. By replacing manual A/B testing and static segmentation, the platform aims to improve engagement, conversion rates, and customer loyalty. OfferFit's technology is applicable across industries where customer interactions can be personalized, including retail, financial services, energy, telecommunications, and media.
Who uses OfferFit?
OfferFit primarily serves large enterprises looking to scale personalization in their customer communications. Notable customers include:
- LATAM Airlines
- Clean Choice Energy
- Kayo Sports
- BINGE
- LLA
- Brinks Home
- Engine
These organizations use OfferFit to automate the process of determining which offers, messages, or incentives will perform best for individual customers, optimizing marketing and engagement strategies in real time.
How was OfferFit started?
OfferFit was founded by a team with deep expertise in AI, analytics, and enterprise software. The founding team includes George Khachatryan (Co-Founder & CEO), Victor Kostyuk (Co-Founder & CTO), Shweta Narayan (CFO), Nathan Katz (Chief Customer Officer), Jessica Vogol (Chief Marketing Officer), Sean Carrigan (Vice President of Sales), and Suraj Patel (Chief of Staff). Their combined experience in technology, business strategy, and customer engagement shapes the company’s focus on delivering actionable AI for large organizations. Learn more about their background on their About page.
Where is OfferFit based?
OfferFit is headquartered in Boston, Massachusetts, United States, and operates as a privately held company with a team size ranging from 51 to 200 employees.
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