Zen Planner is a member management software platform designed to help fitness business owners—such as gyms, martial arts schools, MMA academies, affiliate boxes, and fitness studios—run their operations more efficiently. Zen Planner streamlines administrative tasks so that owners and staff can focus on serving their fitness communities rather than spending excessive time behind a desk.
Zen Planner provides a comprehensive suite of features, including:
- Integrated payment processing
- Class and staff scheduling
- Member self-service portals
- Email marketing tools
- Staff and member mobile apps (for Android and iOS)
- Workout tracking
- Automation capabilities
- Website and social media integrations
These tools are designed to help fitness businesses grow, nurture, and retain their member base, while also reducing administrative overhead. Unlike some management platforms that require lengthy paid training, Zen Planner offers free, personalized onboarding with a dedicated coach for every customer, supporting quick and effective adoption of the platform.
Zen Planner's user base includes a range of fitness organizations, with notable customers such as Dave Kovar, Ben Smith, and Theresa Shay. The software is particularly valued by owners seeking to minimize manual admin work while maximizing the impact on their communities.
The company is headquartered in Highlands Ranch, Colorado, and employs between 51 and 200 people. Zen Planner is part of Daxko and is led by a team with deep experience in both technology and fitness. The leadership team includes CEO Jeff VanDixhorn, CFO Winston Gillum, CMO Wendy White, Chief Product Officer Wes Gillette, CTO Bjørn Bjerkøe, electronic payments lead Matt Popinski, and VP of Talent Concetta Lewis. Their expertise in health, wellness, and software development helps ensure Zen Planner’s solutions are both practical and customer-focused. More information about the founding team and company history can be found on Daxko's About page.
Zen Planner also emphasizes responsive customer support, offering phone and email assistance to its clients in the fitness industry.
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