Zappi is a consumer insights platform that enables brands to connect directly with consumers and gather real-time feedback to inform business decisions. Leveraging AI-powered software, Zappi provides continuous, connected insights to help organizations rapidly test ideas, optimize products, and create impactful marketing campaigns based on consumer input.
Through its platform, Zappi aims to keep the voice of the consumer at the center of product development and advertising initiatives. Brands use Zappi to collect and analyze ongoing feedback, allowing for faster iteration and more data-driven choices. The platform is designed for scalability, serving global enterprises that require ongoing insights from diverse consumer groups.
Zappi stands out in the marketing technology space by offering:
- Real-time, continuous consumer feedback
- AI-driven analysis and reporting
- Tools to support the creation of successful products and effective advertising
- Centralized insights that inform strategic brand decisions
The company is trusted by over 350 brands worldwide, including major names such as Mars, PepsiCo, Pernod Ricard, McDonald's, Wendy's, Vodafone, Reckitt, SoFi, and Haleon. This broad customer base highlights Zappi's relevance across various industries, from food and beverage to financial services and telecommunications.
Who Uses Zappi?
Zappi's primary users are large brands and enterprises seeking to embed consumer perspectives into their product development cycles and marketing strategies. The platform is particularly valuable for organizations aiming to:
- Test new product concepts before launch
- Optimize advertisements for maximum impact
- Continuously measure and adapt to shifting consumer preferences
Notable customers include Mars, PepsiCo, Pernod Ricard, McDonald's, Wendy's, Vodafone, Reckitt, SoFi, and Haleon.
What Sets Zappi Apart?
Zappi has received industry recognition, including being named Best Marketing Insights Platform by the MarTech Breakthrough Awards in 2023 and 2024. The company is also a certified B-Corp, reflecting commitments to sustainability, equitable workplace practices, and community impact. Its use of advanced AI and focus on continuous, connected insights distinguish it from more traditional market research solutions.
Company Background and Team
Founded and led by a team with extensive experience in technology, marketing, and product development, Zappi’s leadership includes Aaron Kechley (CEO), Steve Phillips (Co-Founder, Executive Chair and Chief Innovation Officer), Melissa Clucas (CFO), Julio Franco (Chief Customer Officer), Nataly Kelly (Chief Marketing Officer), Jody Goodall (Chief Product Officer), Brendon McLean (Chief Technology Officer), Babita Earle (Managing Director, International), Tom Holliss (Chief People Officer), and Zachary Clevenger (Chief of Staff). The company has more than 300 employees across 13+ countries, with offices in Boston, London, and Cape Town. Read more about their story on their About page.
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