Zaius (now part of Optimizely) was a B2C CRM platform designed to bridge the gap between customer data management and marketing execution for consumer-focused businesses.
Zaius empowered marketers by unifying customer data and campaign tools in a single platform. This integration enabled B2C marketing teams to analyze shopping behaviors, segment audiences, and deliver personalized campaigns efficiently across multiple channels. By combining data collection, segmentation, and campaign execution, Zaius helped marketers drive repeat purchases and better understand their customers’ journeys at scale.
The platform was particularly valued for giving marketing teams complete control over their customer data, allowing for flexible segmentation and actionable insights—resulting in more relevant, timely, and effective marketing outreach.
Who Uses Zaius (now Optimizely)?
Zaius served a range of retail and consumer brands looking to enhance customer engagement and drive loyalty. Notable customers included:
- H&M
- PayPal
- Zoom
- Toyota
- Vodafone
- Australian Red Cross
- Outrigger
- NEW ERA
- The Royal Mint
These organizations leveraged Zaius to bring together disparate data sources and execute coordinated, personalized marketing campaigns at scale.
How Was Zaius Started and Who Led the Company?
Zaius was founded and led by a team of executives with backgrounds in software, product development, and go-to-market strategy. Key leadership included:
- Alex Atzberger: Chief Executive Officer
- Shafqat Islam: President
- Rupali Jain: Chief Product Officer
- Myles Johnson: Chief Financial Officer
- Sebastiaan de Jong: Chief Revenue Officer
- Laura Thiele: Chief People Officer
- Aniel Sud: Chief Technology Officer
- Peter Yeung: Chief Information Officer and Global Data Protection Officer
- Rohit Bhalla: SVP, GTM Strategy & Operations
- Allison Skidmore: SVP, Customer Success and Advocacy
- Jessica Dannemann: Head of Partner Ecosystem
Zaius was backed by prominent investors including Matrix Partners, Insight Venture Partners, Underscore VC, and Leaders Fund.
What Makes Zaius (now Optimizely) Distinct?
Zaius stood out by integrating robust customer data management with marketing campaign tools, reducing the friction marketers often face when trying to turn insights into action. This single-platform approach allowed businesses to deliver personalized experiences quickly and at scale, which is a key differentiator in the competitive landscape of B2C marketing technology.
You can learn more about the company's background and leadership on their About page (note: page may now be inactive).
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