YOOBIC is a frontline employee engagement platform designed to help retailers empower their frontline teams and improve operational efficiency across distributed store networks.
The YOOBIC platform connects headquarters and store staff through integrated tools for communication, task management, and microlearning. By centralizing these functions, YOOBIC enables retail leaders to streamline daily operations, align teams with company goals, and foster employee engagement. Its solution is tailored specifically for the unique needs of retail organizations aiming to drive consistent execution and high performance at scale.
YOOBIC is trusted by over 350 global brands, including companies such as Michaels Stores, H&M, GameStop, Mattress Firm, UNTUCKit, Boots, BurgerFi, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans, and Sanofi. These organizations use YOOBIC to facilitate better communication between HQ and stores, ensure tasks are completed efficiently, and deliver ongoing frontline staff training through microlearning modules.
The company’s platform differentiates itself by offering a single, purpose-built environment for connecting, training, and managing frontline retail employees—helping brands maintain operational consistency and adapt to changing business needs. YOOBIC is suitable for large and mid-sized retailers seeking to boost productivity and engagement across their store networks.
How was YOOBIC started?
YOOBIC was founded by Fabrice Haiat (Co-founder & CEO), Avi Haiat (Co-founder & CTO), and Gilles Haiat (Co-founder & Head of R&D). The leadership team also includes Jennifer Roubaud-Smith (Chief Customer Officer), Julien Lesaicherre (Chief Growth Officer), Noreen Allen (Chief Marketing Officer), Scott Beech (Chief Financial Officer), and Laurent Martin (Senior Vice President of Product). Their combined experience in technology, product development, and retail operations has informed YOOBIC’s focus on solving frontline challenges specific to the retail sector. Learn more about their story.
Who uses YOOBIC?
YOOBIC serves a wide range of global retailers and consumer brands, with notable customers including:
- Michaels Stores
- H&M
- GameStop
- Mattress Firm
- UNTUCKit
- Boots
- BurgerFi
- Lancôme
- Lacoste
- Logitech
- Peloton
- Puma
- Vans
- Sanofi
What industry does YOOBIC operate in?
YOOBIC operates in the software development industry, specifically focusing on solutions for employee engagement, task management, and communication within the retail sector.
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