Xola is a cloud-based reservation management platform designed to help tour and activity businesses handle bookings seamlessly across all channels. Xola enables businesses to manage reservations in real time—whether those bookings are made in-person, over the phone, via the company website, through Xola’s vendor mobile app, with local resellers, or through online travel agents integrated with Xola’s system.
The tours and activities market is highly fragmented, with many small and medium-sized businesses lacking modern tools to efficiently manage operations. Xola addresses this gap by providing an easy-to-use, enterprise-grade platform that streamlines the entire reservation process. This helps operators reduce operational deficiencies and unlock greater economic potential, while also making it easier for resellers, such as Viator, Groupon, and Kayak, to connect with local providers.
How was Xola started?
Xola was founded in 2011 by Scott Zimmerman and Anush Ramani, who identified a need for modern, cloud-based business tools in the $135 billion global tours and activities industry. Their mission has been to equip businesses of all sizes with robust software typically only available to large enterprises, helping level the playing field for smaller operators.
Who uses Xola?
Xola serves tens of thousands of tour and activity companies worldwide, ranging from local operators to larger resellers. Notable customers include:
- Vic Pellegrini
- Scott G
- Jennifer P
- Another Side Tours
- Lasting Adventures
- Denver Adventures
These clients use Xola to manage bookings, improve operational efficiency, and access wider distribution networks.
What makes Xola different?
Xola’s key differentiator is its focus on simplifying multi-channel reservations and enabling real-time management for tour and activity operators. By integrating with various booking sources and resellers, Xola helps businesses tap into a global $120 billion market more effectively. The platform is designed to be intuitive, scalable, and accessible to companies regardless of size or technical expertise. You can read more about their approach on their About page.
Where is Xola based?
Xola is headquartered in San Francisco, California, and operates as a privately held company with a team of 51–200 employees.
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