Wave Reaction is a software development company specializing in technology solutions for tracking and managing reusable containers, primarily serving OEMs, suppliers, and logistics companies. Wave Reaction provides large-scale applications that help organizations locate their reusable containers, understand their movements, and optimize returnable container programs on a global scale.
For over 20 years, Wave Reaction has developed tools that go beyond simple data collection. Their solutions enable process automation, advanced tracking, and analytics, helping businesses gain visibility and control over their container assets. The company's software fulfills roles such as:
- Vendor-managed inventory control
- Enterprise resource planning (ERP)
- Returnable container management
- Electronic data interchange (EDI)
Wave Reaction's offerings are available as both desktop applications and SAP-integrated cloud-based web applications, providing flexibility for companies with different technology environments. Additionally, they offer mobile app development for iOS, Android, and Windows Mobile platforms, enabling real-time tracking and management from various devices.
Their client base includes enterprises ranging from mid-sized firms to Fortune 500 companies, particularly those with complex supply chains and high volumes of reusable containers. While specific customer names are not provided, Wave Reaction's focus is on trusted brands seeking to streamline logistics and reduce costs associated with returnable asset management.
How was Wave Reaction started?
Wave Reaction was founded in 1998 in Waunakee, Wisconsin, by a team with expertise in software engineering, IT, business development, and sales. The founding team includes Dan Violi (CEO), Karl Malik (Founder & CTO), Mike Steffgen (Vice President, Engineering), Ali Ouabhi (Vice President, IT), Jeff Meitler (Vice President, Business Development), Charlie Daoud (Director, Sales), Aaron Schmitt (Director, Sales), Riley Enge (Solutions Architect), and Jay Farnshworth (Client Success Manager). Their combined experience has shaped Wave Reaction’s approach to innovative, technology-enabled supply chain solutions.
Who uses Wave Reaction?
Wave Reaction primarily serves OEMs, suppliers, and logistics firms—businesses that rely on efficient, technology-driven management of reusable containers across distributed operations. Their solutions are designed for organizations seeking to improve process automation, gain actionable insights, and reduce operational costs in supply chain management.
What makes Wave Reaction different?
Wave Reaction differentiates itself through its focus on technology-enabled process automation, deep expertise in tracking and analytics, and the flexibility of its software platforms. Their applications are designed to integrate seamlessly with existing ERP systems, including SAP, and can be accessed from both desktops and mobile devices. This adaptability allows clients to manage container programs efficiently, regardless of scale or technical environment.
Learn more about their team and history on the Wave Reaction About page.
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