VU Custom is a software company specializing in end-to-end solutions for product customization and virtual merchandising. VU Custom enables brands and retailers to offer personalized, interactive product experiences to their customers by providing advanced front-end visualization technology, order management systems, and a production partner network.
Their core offering combines:
- Visual product customization tools that let customers see and personalize designs in real time.
- A purpose-built order management system to handle the flow from order placement through fulfillment.
- Integration with a network of production partners to streamline manufacturing and delivery, ensuring a seamless journey from order to doorstep.
VU Custom’s technology is designed to make product personalization accessible and easy to implement, allowing brands to differentiate themselves and generate new revenue streams through customization. The platform helps brands weave personalization into their core operations, making virtual merchandising a natural part of the customer experience.
Who Uses VU Custom?
VU Custom serves brands and retailers seeking to offer customizable products online. Notable clients include Taylor Made Golf, The Ridge, Defeet, Chaco, Vera Bradley, Corkcicle, Peacock Alley, Klean Kanteen, New Balance, Pela, Jiggy, Upper Playground, The Sak, and Brumate. These organizations span industries such as apparel, accessories, sports equipment, and home goods, illustrating VU Custom’s flexibility across verticals.
How Was VU Custom Started and Who Leads the Company?
VU Custom is privately held and headquartered in Westport, CT, United States. The leadership team brings together expertise in software development, ecommerce, customer success, and finance:
- Colin Woolford (CEO) leads company growth and operational excellence with a background in sales, marketing, and account management.
- Warren Trent (CTO) oversees proprietary software development and brings experience as founder of CodeFactory.
- Cory Lund (VP of Customer Success) focuses on building strategic client relationships.
- Cindy Roethel (Director of Finance) manages financial operations and HR.
- Julie Mondro (Director of Account Management) advocates for client needs and service quality.
- Kent Deverell (Company Adviser) offers guidance rooted in ecommerce, user experience, and digital agency management.
Learn more about their team and story on the VU Custom About page.
What Makes VU Custom Different?
VU Custom stands out through its integrated approach, offering both the technology for real-time product visualization and the backend infrastructure to manage orders and production at scale. Their emphasis on seamless brand integration and operational streamlining helps clients deliver engaging, profitable customization experiences with reduced complexity.
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