Vori is a modern operating system for the grocery industry, designed to help small and mid-sized supermarkets operate more efficiently and compete with larger retail chains. Vori provides an integrated software platform that combines inventory management workflows and a point-of-sale (POS) system, connecting data across the grocery supply chain for streamlined operations.
By digitizing manual processes and aggregating data into actionable insights, Vori enables grocers to make better decisions in areas such as inventory replenishment, retail pricing, merchandising, promotions, labor management, and vendor collaboration. The platform is built to address industry challenges like inflation, labor shortages, the rise of e-commerce, and ongoing supply chain disruptions.
Vori’s solution stands out by offering:
- Unified inventory management and POS on a single platform
- Automation of manual tasks for improved efficiency
- Actionable analytics for data-driven decision-making
How Was Vori Started?
Vori was founded in 2019 in East Palo Alto by a team of Stanford engineers and grocery industry veterans. The founding team includes Justin Phan (with deep grocery operations experience), Brooksley Dixon (director at Andy’s Local Market), Emel Mutlu (co-founder of the Market at Edgewood), Juan Origel (store owner and entrepreneur in Mountain View), and Tori and Leon Hill (who together have four decades of experience in grocery and consumer products). The leadership team brings expertise from leading technology companies such as SpaceX, Google, and Facebook, as well as backgrounds in artificial intelligence, machine learning, fintech, logistics, and grocery operations. You can learn more about their story on their About page.
Who Uses Vori?
Vori primarily serves small and mid-sized grocery retailers looking to modernize their operations. Notable customers include:
- Arlington Market
- Suruki
- Dean's
- Real Produce
- Carla's
- Green Fish
- Marinwood Market
- Williams
- Estudillo
- Ava's Downtown Market & Deli
- Richmond Food Center
- Takahashi Market
- Dean's Produce
These customers rely on Vori to streamline daily operations, improve their margins, and respond rapidly to changing market dynamics.
What Makes Vori Different?
Vori differentiates itself by offering an all-in-one, grocery-specific operating system that seamlessly integrates critical retail functions. Its focus on actionable insights and workflow automation helps grocers respond to industry pressures with greater agility than traditional solutions. The team’s blend of deep grocery experience and advanced technology backgrounds supports continual innovation tailored to the needs of independent supermarkets.
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