Virtuous is a responsive fundraising platform designed specifically for nonprofits, helping them foster stronger connections with their supporters and increase their impact. Virtuous offers more than traditional nonprofit CRM software by unifying fundraising, marketing, and donor development operations into a single, integrated solution.
The platform enables nonprofit teams to deliver personalized donor experiences that drive higher retention and greater generosity. By automating back-office tasks and providing actionable insights, Virtuous helps organizations focus on building meaningful relationships with donors rather than managing manual processes.
How Was Virtuous Started?
Virtuous was founded by Gabe Cooper, who serves as the company's CEO. Drawing on his experience in the nonprofit and technology sectors, Gabe established Virtuous with the mission to inspire global generosity and support organizations working for social good.
Who Uses Virtuous?
Virtuous primarily serves nonprofit organizations looking to enhance their fundraising efficiency and donor engagement. Its customer base includes:
- Marc Lustgarten Pancreatic Cancer Foundation
- Arkansas Children's Hospital
- High Point University
- Rainforest Foundation
- American Foundation for Suicide Prevention
- Operation Mobilization
- Suncoast Hospice Foundation
- Habitat for Humanity
These organizations leverage Virtuous to manage and scale their fundraising activities, improve marketing outreach, and streamline donor management.
What Makes Virtuous Different?
Virtuous stands out as the only responsive fundraising platform designed to deliver dynamic, personalized donor experiences at scale. By bringing together fundraising, marketing, and donor development into one system, Virtuous eliminates redundant tasks and provides the analytics needed for effective, mission-driven campaigns.
You can learn more about their approach and mission on their About page.
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