Virto Commerce is a B2B ecommerce and marketplace software provider specializing in highly customizable, headless commerce platforms. Virto Commerce enables businesses to launch and scale digital commerce solutions tailored to their unique requirements, with a focus on flexibility, integration, and performance.
The core offering from Virto Commerce is the Virto Commerce Innovation Platform, which leverages proprietary technologies like Virto Atomic Architecture and Virto Cloud. These tools allow organizations to build, deploy, and manage complex ecommerce environments that can be adapted to diverse and evolving business needs. The platform is designed for composable commerce, meaning companies can assemble and integrate best-of-breed solutions for their particular use cases—supporting digital transformation and sustainable business growth.
Virto Commerce’s technology is used by companies across a range of industries, including manufacturing, retail, distribution, and wholesale. Notable customers include HEINEKEN, Bosch, Cadillac Europe, De Klok Dranken, Standaard Boekhandel, Royal Brass & Hose, Lavazza, and FIFA, among others. This client base reflects Virto Commerce’s ability to handle large-scale, complex B2B commerce requirements.
The company was founded in 2011 and is privately held, with its headquarters in Los Angeles, California and additional offices in Limassol and Vilnius. Virto Commerce has been recognized in industry reports by Gartner, Forrester, McFadyen Digital, and IDC, highlighting its position as a global leader in B2B ecommerce solutions.
How was Virto Commerce started?
Virto Commerce was founded by Alexander Siniouguine (Founder & CEO) and Evgeny Grigul (Co-Founder & COO), along with a team experienced in software development, product management, and digital commerce. The leadership team brings together expertise in technology, customer success, product marketing, and engineering to drive ongoing innovation in the B2B ecommerce space.
Who uses Virto Commerce?
Virto Commerce serves a diverse set of enterprise customers that require scalable, flexible, and tailored ecommerce solutions. Companies like HEINEKEN, Bosch, Cadillac Europe, De Klok Dranken, Standaard Boekhandel, Royal Brass & Hose, Lavazza, and FIFA rely on the Virto platform to power their digital commerce experiences. These organizations often operate in complex, global B2B environments that demand integration with various business systems and workflows.
What makes Virto Commerce different?
Virto Commerce stands out due to its composable, headless architecture, which enables high levels of customization and integration. The proprietary Virto Atomic Architecture and Virto Cloud provide the foundation for businesses to create digital experiences that are both robust and adaptable, allowing them to respond quickly to market changes and customer needs. The company’s recognition by top industry analysts further underlines its innovative approach to B2B commerce.
For more about the company’s background and leadership, visit their About page.
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