What Does Vidyard Do? Video Platform for Business Explained

    Learn about what Vidyard does, their business video platform, services, competitors, and key company information.

    What Does Vidyard Do? Video Platform for Business Explained

    Name: Vidyard

    Headquarters: Kitchener, ON, Canada

    Employees: 201+

    Vidyard is a video platform for businesses that enables organizations to easily create, host, and share video content for marketing, sales, and secure communications. Based in Kitchener, Ontario, Vidyard offers tools designed to help companies stay connected with customers and colleagues through video.

    Vidyard's platform is built for business users seeking to leverage video across their communications. It allows users to record personalized videos, host and organize video libraries, and securely share content internally or externally. The platform also includes analytics, integrations with popular sales and marketing tools, and customizable video sharing pages, supporting use cases from sales outreach to customer onboarding and executive communications.

    What technology enables Vidyard's platform?

    Vidyard leverages cloud-based video hosting and delivery infrastructure, combined with easy-to-use recording and sharing tools. The platform integrates with major CRM and marketing automation systems, making it simple for sales and marketing teams to incorporate video into their existing workflows. Vidyard also provides security and compliance features for enterprise customers, ensuring safe distribution of sensitive or internal video content.

    Who uses Vidyard?

    Vidyard primarily serves B2B companies and teams in marketing, sales, and corporate communications. Typical customers include SaaS companies, technology firms, and organizations looking to scale personalized outreach and improve customer engagement through video. The platform is used by both small businesses and large enterprises that prioritize digital-first communication strategies.

    Who are Vidyard's competitors?

    Vidyard operates in the business video platform and enterprise video hosting market. Key competitors include:

    • Vimeo: A widely used video platform serving creatives, entrepreneurs, and businesses with video creation, hosting, and sharing.
    • Wistia: Focused on video marketing for businesses, offering hosting, marketing, and analytics tools.
    • Vyond: Specializes in AI-powered video creation and editing for business communications.
    • SproutVideo: Provides video hosting and live streaming with enterprise-grade analytics and privacy features.
    • movingimage: An enterprise video platform with a focus on compliance and secure video management.
    • Kaltura: Offers comprehensive enterprise video solutions for content management and communication.
    • Other notable competitors in the space include Brightcove, Dacast, IBM Cloud Video, Hippo Video, JW Player, and Microsoft Stream—each with their own focus on enterprise video needs and capabilities.

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