Vidmob is a creative data company that uses AI-based software to help brands and agencies improve the effectiveness of their advertising creative and media campaigns. Vidmob analyzes creative content across digital ads, enabling organizations to develop custom creative best practices and ensure these insights are applied consistently across all media.
The platform stands out by integrating across the digital advertising ecosystem and analyzing every creative attribute—linking these to performance data for over 18 million ad creatives. This unique combination of machine learning and human insight allows companies to drive brand consistency, reduce creative and media waste, and enhance overall business performance throughout the marketing funnel.
A notable aspect of Vidmob’s approach is its focus on leveraging creative data as a strategic asset. By delivering data-driven recommendations, Vidmob empowers brands and agencies to make more informed creative decisions, ultimately optimizing their return on advertising spend.
Who Uses Vidmob?
Vidmob primarily serves large brands and agencies looking to maximize the effectiveness of their digital advertising. Some notable customers include Diageo, Johnson & Johnson, Meta, and Burger King. These organizations use Vidmob's platform to unlock insights from their creative assets and improve campaign performance across channels.
How Was Vidmob Started?
Vidmob was founded by Alex Collmer (CEO) and a diverse team of leaders with expertise in technology, marketing, and creative services. The founding and executive team includes Mark Mannino (President), Mickey Alon (Chief Product and Technology Officer), Miguel Caeiro (Head of LATAM), Craig Coblenz (Co-founder, Head of Partnerships), Mainardo De Nardis (Executive Chairman), and others. Their combined experience has helped position Vidmob as a pioneer in the creative data space. Meet the team.
What Makes Vidmob Different?
Vidmob distinguishes itself through:
- Deep integrations across the digital ad ecosystem
- Analysis of a vast dataset—over 18 million ad creatives
- A hybrid approach combining AI-driven analytics with human expertise
- A commitment to social impact through Vidmob Gives, its 501(c)(3) initiative supporting technology access and education
The company has attracted over $210 million in venture funding, with backing from industry leaders like Adobe, and has been recognized with awards such as Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
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