Videowise is an end-to-end video infrastructure platform for brands and retailers, designed to support large-scale commerce and maximize the potential of video across online stores, mobile apps, and omnichannel marketing channels. Videowise enables merchants to deliver interactive, shoppable video experiences while preserving site speed and providing deep commerce-focused analytics.
Unlike traditional video platforms, Videowise is built specifically for commerce, allowing brands to manage, publish, and analyze video content at scale. Its infrastructure offers:
- Versatility and Customization: Pre-built components make it easy for businesses to add video to their websites in a variety of formats.
- Performance: Low-script video embeds help maintain fast site speeds, a critical factor for e-commerce performance.
- Scalability: Automation and bulk actions allow teams to publish videos across thousands of product or landing pages efficiently.
- Interactivity: Shoppable and interactive video features engage shoppers, enhance product discovery, and drive conversion.
- Advanced Analytics: Commerce-centric video analytics give brands actionable insights into video performance, helping optimize content and improve sales outcomes.
- Omnichannel Distribution: Video content can be delivered consistently across all marketing channels, ensuring a unified customer experience.
Who Uses Videowise?
Videowise serves a wide range of brands and retailers seeking to enhance customer engagement and conversion rates through video. Notable customers include Laura Geller, True Classic, Dr. Squatch, Olipop, Dr. Dennis Gross, CECRed, Lo & Sons, Touchland, Travelpro, Solawave, Dalstrong, Brumate, Sculpted by Aimee, Labfresh, Andar, Ekster, Tortuga, Nomad the Label, Popov Leather, Celebration Box, Tushbaby, goPure Beauty, SOSU Cosmetics, and many others across beauty, apparel, lifestyle, and consumer goods sectors.
How Was Videowise Started?
Videowise was founded by a team with diverse expertise in product management, growth marketing, and e-commerce user experience, including Ben Yahalom (President), Stephen Pinto (Sr. Director of Product Management at Dr. Squatch), Anton Blagov (Growth Marketing), Tammy Rant (Co-Founder, Tushbaby), and Daniel Mariano (Director of UX + CRO, goPure Beauty). The founding team brings experience from leading roles in both SaaS and consumer brands, informing the company’s focus on automation, analytics, and commercial results.
What Makes Videowise Different?
The platform’s commerce-first approach sets it apart, with features aimed at protecting site speed, automating video publishing at scale, and providing advanced analytics tailored to retail and brand needs. Its emphasis on interactive, shoppable video experiences helps brands move beyond passive video content to actively drive sales and customer engagement.
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