Verbatim helps go-to-market (GTM) teams build scalable content engines aimed at generating demand and driving attributable revenue growth. Operating in the software development industry, Verbatim partners with B2B organizations to design content strategies and systems that support consistent, measurable business outcomes.
How does Verbatim support GTM teams?
Verbatim specializes in equipping sales, marketing, and growth teams with the tools and processes needed to produce impactful content at scale. Their approach centers on aligning content production directly with revenue goals, ensuring that content efforts are tied closely to pipeline development and closed-won business. By focusing on demand generation, Verbatim helps companies move beyond basic brand awareness to achieve tangible sales results through content.
Who uses Verbatim?
Verbatim works with a diverse range of technology-driven companies, including both high-growth startups and established brands. Their client portfolio features organizations such as Perplexity, Slack, 11x, OpenStore, Leap, Baseten, Puzzle, FERMÀT, Rutter, Tomorrow Health, Goody, Captions, Black Crow, SimpleHash, Cohere, Parker, Rho, Prescient AI, Avenue, and over 250 other teams. This broad client base highlights Verbatim’s focus on supporting companies with complex GTM motions, especially those in software and SaaS sectors.
What makes Verbatim unique?
Verbatim’s differentiation lies in their commitment to revenue attribution for content marketing initiatives. Rather than just producing content, they implement systems and methodologies that link content performance directly to sales pipeline and closed revenue. This data-driven approach appeals to GTM leaders seeking to justify content investments and maximize marketing ROI.
Who founded Verbatim?
Verbatim’s founding and leadership team includes professionals with deep experience in SaaS, growth, product, and marketing. Notable team members and advisors include Keith Fearon (Head of Growth at 11x), Rishabh Jain (CEO at FERMÀT), Sasha Orloff (CEO at Puzzle), Prince Ghosh (CEO at Factored Quality), and Samantha Duncan (Head of Partnerships at Intelligems), among others. Their backgrounds span leadership roles at technology startups and venture-backed companies, providing Verbatim with a networked and industry-savvy perspective.
Where is Verbatim based?
Verbatim is a privately held company headquartered in Brooklyn, New York, United States. The company has a team size of 11-50 employees, allowing for agile partnerships with clients across a range of company sizes and verticals.
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