Vendr.com is a software procurement marketplace designed to help businesses buy and sell software more efficiently. Through its platform, Vendr.com connects software buyers with vendors, enabling buyers to pay less for software and helping sellers acquire customers at a lower customer acquisition cost (CAC). Since its inception, over $4 billion worth of software transactions have been facilitated on Vendr, working with more than 2,500 software sellers.
Vendr aims to streamline the complex software purchasing process by providing a centralized marketplace where procurement professionals and finance teams can discover, negotiate, and purchase SaaS products. By serving as an intermediary, Vendr offers value to both sides: buyers benefit from cost savings and simplified workflows, while sellers gain access to new customer segments and reduced sales friction.
Who Uses Vendr.com?
Vendr primarily serves business professionals managing software procurement within mid-sized to large organizations, especially those seeking to optimize SaaS spending and procurement processes. Their marketplace is used across industries, with a focus on B2B operations, procurement, and technology. Vendr is particularly suited for finance, procurement, and IT teams who handle multiple software subscriptions and vendor relationships.
The Technology Behind Vendr.com
Vendr leverages cloud-based marketplace technology to aggregate software vendors and streamline transactions. The platform provides tools for price benchmarking, automated workflows for procurement approvals, and real-time analytics on software spend. This approach reduces manual negotiation and paperwork, letting companies manage all their SaaS purchases and renewals in one place.
Who Are Vendr.com's Competitors?
Vendr operates within the software procurement marketplace space. Major competitors and similar platforms include:
- SoftwareOne Marketplace: Offers a centralized platform to discover, compare, and procure software licenses from multiple vendors.
- AWS Marketplace: Provides a broad selection of software solutions with streamlined procurement for AWS users.
- Unison Marketplace: Focused on government procurement, offering a full-service online platform for public sector buyers.
- Euna Marketplace: Centralizes approved contract purchasing and procurement for organizations.
- Yardi Marketplace: Tailored for real estate procurement, with catalog management and spend analytics.
- Virto Commerce: Provides B2B procurement marketplace solutions for e-commerce and enterprise buyers.
While these platforms address procurement, Vendr differentiates itself by focusing on reducing SaaS costs and streamlining the vendor-buyer relationship, making it a "no brainer" for both sides of the transaction.
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