Vendavo provides B2B pricing and selling solutions designed to help global manufacturers and distributors achieve predictable and profitable outcomes. Their software and consulting services focus on pricing transformation, enabling organizations to optimize how they set, manage, and execute prices across complex sales channels.
For over two decades, Vendavo has specialized in robust pricing management and configuration software that addresses challenges such as price optimization, margin improvement, and sales effectiveness. Their approach combines advanced technology with proven processes and expertise, aiming to deliver tangible financial results for clients. Vendavo is known for its real-world impact, such as helping a $22 billion electronics distributor realize a $7-8 million benefit within a single year.
Who uses Vendavo?
Vendavo primarily serves large enterprises in manufacturing and distribution sectors. Their customer base includes well-known companies like Emerson, Avnet, BNSF, GAF, TruckPro, Corning, Medtronic, Genpak, ABC Supply, Dell, Johnson Controls, and Shell. These organizations rely on Vendavo to streamline pricing operations and drive profitability at scale.
How was Vendavo started?
Vendavo was founded over twenty years ago and is headquartered in Denver, Colorado. The company's founding team includes leaders like Mitch Lee, who brings expertise in profit optimization and pricing strategy. Vendavo's philosophy emphasizes practical value, helping organizations improve financial performance quickly and efficiently without disrupting customer relationships. You can read more about their origins and philosophy on their About page.
What makes Vendavo different?
While many pricing platforms exist, Vendavo differentiates itself by combining its technology with a deep bench of pricing experts and a structured process for transformation. This blend allows them to deliver not just software, but also proven methods and support to ensure clients achieve sustainable pricing improvements and organizational change.
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