Upwave is a Brand Outcomes Measurement Platform focused exclusively on measuring and optimizing the brand impact of advertising campaigns. The company provides software for brand campaign measurement, enabling organizations to assess the effectiveness of their advertising across multiple channels.
Upwave's platform measures critical brand metrics such as Brand Lift, validates Brand Reach, and identifies Brand Optimization opportunities. It supports cross-channel measurement, including Connected TV (CTV), digital, social, linear TV, addressable TV, retail media, streaming audio, and more. This comprehensive approach helps advertisers and agencies maximize the effectiveness of their brand spend and understand the true impact of their campaigns.
Uniquely, Upwave is dedicated solely to brand measurement—it's their only line of business. The company has measured over one trillion ad impressions for more than 1,000 advertisers, reflecting its scale and expertise in the market.
Who Uses Upwave?
Upwave serves a broad range of clients, including Fortune 500 brands, major global advertising agencies, and media publishers. Notable customers include Amazon Ads, American Express, Clorox, LG, Uber, Paramount, and more. This highlights the platform's relevance for large-scale advertisers and agencies seeking to evaluate and optimize brand campaigns across various media channels.
How Was Upwave Started?
Upwave was founded by a team with deep expertise in technology, data science, marketing, research, and venture investment. Key founding team members include:
- Chris Kelly: Serial tech entrepreneur with experience in enterprise software, big data, and brand marketing.
- Ajey Bhir: Finance and business operations executive with a focus on growth for tech startups.
- Jess Armstrong: Marketing and sales enablement specialist in the B2B advertising sector.
- George London: Veteran technology leader in data-driven decision-making.
- Jon Stewart: Executive with significant experience in digital advertising research.
Leadership is also supported by figures from prominent venture capital and MarTech backgrounds, ensuring a blend of operational and market insight. For more, visit their About page.
What Makes Upwave Distinct?
Upwave stands out by being solely dedicated to brand outcomes measurement—unlike many competitors for whom brand measurement is a secondary offering. Their platform covers all major digital and traditional advertising channels, and they have significant experience and scale in the industry, as shown by their work with over one trillion ad impressions.
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