Unlayer is an embeddable email and web editing software provider that enables businesses to add robust email template editors, web page builders, and popup builders directly into their own applications. Unlayer delivers essential editing tools that power marketing and engagement campaigns for SaaS companies, platforms, and developers seeking seamless design capabilities for their end users.
The Technology Behind Unlayer's Editing Tools
Unlayer's core offering is a set of no-code, drag-and-drop editors that can be embedded into other software platforms via API. This allows companies to quickly integrate advanced, white-label design tools—like email editors and web page builders—without building them from scratch. The solution focuses on:
- Providing a highly customizable and extensible editing experience
- Supporting responsive email and web design for marketing campaigns
- Enabling seamless integration into CRMs, marketing automation, and SaaS platforms
These embeddable editors help Unlayer's customers speed up the creation of professional marketing assets, reducing technical overhead and improving user experience for non-technical users.
Who Uses Unlayer?
Unlayer primarily serves B2B software companies, SaaS platforms, and developers in need of integrated design tools. Their customers typically include:
- Marketing automation platforms
- CRM and sales platforms
- Productivity and engagement SaaS tools
- Any company building user-facing applications requiring email or web content creation
By embedding Unlayer, these platforms can offer their users a seamless way to build emails, landing pages, or popups without leaving their application.
The Email Template Builder Landscape: Unlayer's Competitors
Unlayer operates in the embeddable email template builder and web editor space—a fast-growing segment within marketing and design tools. Key competitors include:
- Stripo: Free email template builder with drag-and-drop editing and automation capabilities.
- Beefree: User-friendly drag-and-drop HTML email editor with broad export options.
- Postcards by Designmodo: No-code HTML email builder focused on rapid customization.
- Canva: Widely used design tool offering customizable email templates.
- Salesforce Email Template Builder: A visual tool integrated into Salesforce for creating engaging email templates.
- Tabular: Free HTML email template builder for fast, responsive design.
- EcoSend: Drag-and-drop HTML email builder with a sustainability focus.
- Mosaico: Free, open-source responsive email editor.
Unlayer differentiates itself with a strong emphasis on embeddability, white-labeling, and developer-friendly integration, catering specifically to SaaS platforms looking to enhance their product offerings.
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