TryNow.com is a software platform that enables Shopify merchants to offer 'Try Before You Buy' experiences to their customers, aiming to reduce friction in online shopping and drive incremental revenue. TryNow.com integrates with e-commerce stores to allow shoppers to try products at home before committing to a purchase, bridging the gap between the convenience of e-commerce and the tactile experience of brick-and-mortar retail.
How does TryNow.com work?
TryNow provides merchants with a unified system that handles payments, shipping, and returns for try-before-you-buy orders. This setup allows customers to receive items, try them, and pay only for what they keep. The goal is to increase conversion rates, reduce barriers to purchase, and ultimately help brands grow their revenue.
What makes TryNow.com different?
TryNow focuses specifically on the 'Try Before You Buy' model for Shopify merchants, making it easier for brands to adopt this approach without building their own infrastructure. The company is backed by investors including the founders of PayPal and Affirm, as well as Craft Ventures and Shine Capital, underscoring its focus on transforming e-commerce.
Who uses TryNow.com?
TryNow serves over 247 merchants, particularly in fashion, beauty, and lifestyle sectors. Some notable brands using TryNow include:
- Elwood (Mens Casualwear)
- Mara Hoffman (Womens Fashion)
- Cynthia Rowley (Womens Fashion)
- Billy Reid (Mens Fashion)
- Snif (Fragrances)
- L'Ange (Beauty and Hair Tools)
- Splits59 (Womens Athleisure)
- Hammitt (Womens Handbags)
- Goodlife (Mens Apparel)
- Daniel Patrick (Streetwear)
- Buttercloth (Mens Apparel)
- SWET Tailor (Mens Apparel)
- SuitShop (Mens Suiting)
- Hampden (Multi-Brand Fashion Retailer)
- And many more, including Laura Light, Alleyoop, True Classic, Cover FX, Laligne, Gopure, Wuffes, and &Collar.
How was TryNow.com started?
TryNow was founded by Benjamin Davis after his experience starting an apparel company and discovering a lack of tools to support the try-before-you-buy model. Davis built a system to unify payments, shipping, and returns, which evolved into TryNow as a dedicated platform for this e-commerce category. More about their background can be found on their About page.
What do customers say about TryNow.com?
Merchants have highlighted TryNow's seamless integration process, supportive team, and ability to deliver results. Testimonials note the platform's impact on revenue growth and the ease of onboarding, with some brands considering TryNow a critical part of their business operations.
Where is TryNow.com based and what is their team size?
TryNow.com is headquartered in Venice, California, United States, and operates as a privately held company with a team of 11-50 employees.
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