Try Your Best (TYB) is a play-to-earn community management platform that enables brands to directly connect with, engage, and reward their fans for taking valuable actions. TYB is designed to make community engagement a tangible, mutually beneficial process, allowing brands to incentivize their audiences through rewards for participation and loyalty.
How does TYB's platform work?
TYB provides a software solution that lets brands set up engagement programs—such as challenges, campaigns, or loyalty initiatives—where fans can participate and earn rewards for completing specific actions. These actions might include creating content, sharing feedback, referring friends, or participating in events. By leveraging a play-to-earn approach, TYB helps brands foster deeper, more meaningful connections with their communities while offering clear value to participants.
Who uses Try Your Best (TYB)?
TYB primarily serves consumer-facing brands looking to strengthen their community engagement strategies. Notable customers include:
- Rare Beauty
- Dieux Skin
- JuneShine
- Topicals
- The Outset
- Ceremonia
- BYOMA
- OUAI
- ChapStick
- 54 Thrones
- Glossier
- Cult Gaia
- Urban Outfitters
- Vistaprint
These brands use TYB to drive participation, collect insights, and reward loyal fans, helping to build stronger brand communities and increase customer retention.
Who founded TYB?
TYB was founded by a team of industry leaders with firsthand experience in building and scaling consumer brands:
- Katie Welch (CMO of Rare Beauty)
- Kate Foster Lengyel (CEO & Co-Founder of The Outset)
- Charlotte Palermino (CEO & Co-Founder of Dieux Skin)
- Olamide Olowe (Founder & CEO of Topicals)
- Forrest Dein (CMO & Co-Founder of JuneShine)
- Babba Rivera (Founder & CEO of Ceremonia)
Their collective expertise in brand building, marketing, and community engagement directly informs TYB’s approach to empowering brands and their audiences.
Where is TYB based and how big is the company?
TYB is headquartered in San Francisco, CA, United States, and operates as a privately held company with a team of 11-50 employees.
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