Truebase (truebase.io) is a B2B generative AI (genAI) prospecting platform that enables businesses to efficiently discover and connect with potential leads.
The platform is designed to streamline the lead generation process for B2B companies by leveraging artificial intelligence to identify high-quality prospects and facilitate meaningful connections. Through its technology, Truebase automates much of the manual research and outreach typically required in business development, helping sales and marketing teams save time and increase productivity.
How was Truebase started?
Truebase was founded by a team of experienced technology and business leaders. The founding team includes Wissam Tabbara, an entrepreneur with over 20 years of experience and multiple startup exits; Eric Browne, co-founder of Smartsheet and a leader who helped guide that company through significant fundraising and a public offering; Jim Watson, who brings deep expertise in sales leadership and business development; and Marius Ciocirlan, a tech entrepreneur and Managing Director at Techstars Seattle. Their collective backgrounds in SaaS, sales, and startup growth shape the direction of Truebase's platform and vision.
Who uses Truebase?
Truebase primarily serves B2B companies looking to improve their prospecting and lead generation efforts. The platform is suitable for sales and marketing teams that need to identify, qualify, and connect with business leads more effectively. While specific customer names are not listed, the tool is designed for organizations seeking a scalable and AI-powered approach to outbound prospecting.
What makes Truebase different?
Truebase stands out by integrating generative AI into the prospecting workflow, allowing users to automate the discovery of relevant leads and streamline outreach. This automation is intended to reduce the manual effort required in traditional lead generation, helping teams focus on building relationships and closing deals rather than searching for prospects.
Where is Truebase based?
Truebase is headquartered in Seattle, Washington, United States, and operates as a privately held company with a team of 11-50 employees.
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