Tropic is an AI-powered spend management solution designed to give finance, procurement, and IT teams full control over spending, operations, and organizational data. The platform helps businesses make faster, more confident spending decisions by eliminating waste, mitigating risk, and driving cost savings.
Tropic automates manual procurement tasks, integrates seamlessly with existing tools, and combines company spend and vendor data with supplier intelligence to deliver actionable spending insights. This allows organizations to streamline procurement processes and gain visibility into their vendor relationships, budgets, and overall financial operations.
With over $10 billion in managed spend and more than 200,000 hours saved, Tropic is trusted by over 500 customers across various industries. Their solution is particularly valued by companies aiming to modernize procurement and finance operations through automation and data-driven decision-making.
Who Uses Tropic?
Tropic serves a wide variety of organizations, ranging from high-growth startups to established enterprises. Notable customers include:
- Zapier
- Notion
- Athletic Greens
- Plaid
- Wunderkind
- Automox
- Intercom
- Mozilla
- Greenhouse
- Thumbtack
- Daily Harvest
- RainFocus
- Flatiron
- Superside
- Modern Health
- Vercel
This broad customer base demonstrates Tropic’s relevance for technology companies, SaaS platforms, and digital-first businesses looking to optimize their procurement and finance workflows.
How Was Tropic Started?
Tropic was founded by a team with deep expertise in software, finance, and operations. The founding and executive team includes:
- David Campbell, Co-Founder & Chief Executive Officer
- Justin Etkin, Co-Founder & Chief Operating Officer
- Jordana Greenberg, VP of Sales
- Liesl Geier, Chief Marketing Officer
- Russell Lester, Chief Financial Officer
- Srinivas Somayajula, Chief Product Officer
- Sarah Travaglio, VP of Customer Success & Account Management
- Nathan Verni, Chief Technology Officer
You can learn more about the company’s story and leadership on their About page.
What Makes Tropic Different?
Tropic distinguishes itself by blending advanced AI with supplier intelligence to automate and enhance every step of the spend management process. Their platform’s ability to unify spend and vendor data provides finance and procurement teams with actionable insights that would otherwise require manual analysis and significant time investment. This results in increased efficiency, reduced costs, and improved risk management for their clients.
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