Trela is a consumer-focused grocery delivery platform based in Brazil, offering a curated selection of healthy food and beverage products delivered directly to customers’ doors in São Paulo. Trela aims to help people eat better by providing a one-stop shop for high-quality groceries at competitive prices, supported by a just-in-time supply chain that maximizes freshness and minimizes waste.
The Technology and Mission Behind Trela
Trela’s business centers on a tech-enabled supply chain designed to ensure optimum freshness and reduce product waste. By curating top-quality food and beverage products and leveraging technology to manage logistics, Trela can efficiently deliver a premium grocery experience. Their approach is supported by a high Net Promoter Score (NPS) — reportedly the highest for any grocer worldwide (91) — indicating strong customer satisfaction and loyalty. The company’s mission is to make healthy eating accessible and convenient for urban Brazilians, particularly in São Paulo.
Who Uses Trela?
Trela primarily serves health-conscious consumers in São Paulo who are seeking convenient access to healthy and fresh groceries. The service appeals to individuals and families who value quality, freshness, and competitive pricing, as well as those looking for an efficient alternative to traditional grocery shopping. Trela’s customer-first approach, as reflected in their high NPS, has helped them build trust and a loyal user base in a competitive market.
Trela’s Competitive Landscape
Trela operates in the online grocery and healthy food delivery sector in Brazil, a space that has seen significant growth and innovation. Key competitors and related platforms include:
- Diferente: Focuses on affordable, healthy groceries by sourcing directly from organic farmers and offering prices up to 40% lower than traditional stores.
- iFood: One of Brazil’s largest on-demand food ordering and delivery platforms, including grocery delivery.
- Uber Eats: Offers grocery and healthy food delivery services in Brazil.
- Everyday Brazil: An online supermarket specializing in Brazilian products.
- Seabra Foods, Amigo Foods, and Ubuy Brazil: Platforms offering a range of grocery and specialty Brazilian food products online, often with global delivery options.
Compared to larger delivery aggregators, Trela differentiates itself with a focus on curated healthy products, freshness, and a technology-driven supply chain specifically tuned for the Brazilian market.
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