Tourial is a software platform that enables marketing and sales teams to create AI-led interactive product tours, helping businesses showcase their products more effectively online. Tourial is designed to help companies stand out from competitors by offering engaging, self-guided demos that highlight product features and value.
How does Tourial's platform work?
Tourial's core product is a no-code platform for building interactive product tours. These tours are powered by AI, making it easier for prospects to understand a product’s capabilities hands-on, without needing to schedule a live demo. The goal is to accelerate sales cycles and improve product understanding by letting potential customers explore features at their own pace.
Key features of Tourial’s platform include:
- AI-led interactive demos and tours
- Customizable experiences for different user personas
- Data and analytics on user engagement with the tours
- Easy integration into company websites or landing pages
Who uses Tourial?
Tourial serves a range of B2B organizations, particularly those with software products that benefit from demonstration. Notable customers include Bitdefender, Dun & Bradstreet, Salesloft, Folloze, Mediafly, Drift, G2, Keysight, Zeiss, Pitchbook, LeanData, WorkforceHub, Aforza, and Winmo. These companies use Tourial to drive engagement, generate leads, and accelerate deal cycles by offering prospects a more interactive way to learn about their products.
How was Tourial started?
Tourial was founded by Dan Saunders, Andrew Keleher, and Marilyn Mead, who all bring significant experience from marketing and demand generation roles in the B2B SaaS space. Their backgrounds helped shape the product’s focus on enabling marketing and sales teams to create high-impact product experiences. Examples of their impact include contributing to increased win rates and closing significant deals sourced directly from interactive demos built on the platform.
What makes Tourial different?
Tourial differentiates itself by focusing on AI-powered, user-driven product tours that can be created and customized without coding. This allows marketing and sales teams to rapidly deploy high-quality demos that improve product visibility and comprehension for prospects, while also providing data-driven insights on engagement.
You can learn more about their offerings and customer stories on their About page.
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