TheCRM Corporation is a software development company specializing in unified, AI-driven sales platforms for automotive and RV dealerships. TheCRM Corporation provides an integrated system that brings together customer relationship management (CRM), equity mining, digital retailing, and AI-powered appraisals all within a single, connected platform.
Unlike many dealership solutions that require multiple vendors and complex integrations, TheCRM Corporation offers a unified approach—eliminating the need for patchwork systems and enabling all dealership data to work together seamlessly to drive better sales outcomes. The platform is designed to streamline processes and provide actionable insights for sales teams, making it easier to manage customer interactions, analyze equity opportunities, facilitate digital sales, and leverage AI for accurate vehicle appraisals.
Who Uses TheCRM Corporation?
TheCRM Corporation primarily serves automotive and RV dealerships seeking to modernize and optimize their sales processes through advanced software solutions. Their unified platform is tailored for organizations looking to consolidate their sales, customer management, and analytics into one system, reducing operational complexity and improving efficiency.
How Was TheCRM Corporation Started?
TheCRM Corporation was founded by a team with deep experience in technology and automotive solutions. Key members of the founding team include Richard Keith Latman (Founder & CEO), Shane Marcum (COO), Hannah Rener (VP of Marketing), Jeremy Eisenberg (VP of Sales), Chad Agler (Senior Product Evangelist), Megan Varney (Director of AI Infrastructure), Jim Nelson (Director of Fixed Operations), Alex Sas (Director of Customer Success), and Phil Zimmel (Senior Customer Success Manager). Their collective expertise shapes the company’s focus on delivering an all-in-one platform for dealerships.
What Makes TheCRM Corporation Different?
TheCRM Corporation’s main differentiator is its fully integrated platform, which was built as a unified solution from the ground up. This approach reduces the burden of managing multiple systems and integrations, offering dealerships a cohesive environment where all sales, customer, and operational data are accessible and actionable in one place.
Where Is TheCRM Corporation Located?
TheCRM Corporation is headquartered in Beverly Hills, California, United States, and operates as a privately held company with a team size of 51-200 employees.
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