Tenjin is a growth infrastructure platform designed for mobile app marketers, providing tools to consolidate, normalize, and analyze user-level marketing data across more than 300 ad networks and acquisition sources. Tenjin enables marketers to centralize spend, revenue, and performance metrics, creating a unified environment for business intelligence and campaign optimization.
By automating the aggregation and normalization of marketing data, Tenjin helps companies save significant time and resources. Its platform gives users the ability to track, measure, and attribute marketing spend and revenue with precision, supporting better decision-making and more effective scaling of user acquisition strategies. Tenjin is tailored to both large enterprises and indie developers, aiming to provide a foundation for advanced analytics without requiring extensive manual integration or custom development.
Trusted by organizations such as Voodoo, RetailMeNot, Gungho, NCSOFT, Huuuge, and many others, Tenjin's infrastructure is used to drive growth and efficiency in the competitive mobile app ecosystem.
Who uses Tenjin?
Tenjin serves a wide range of mobile app publishers and marketers, from Fortune 1000 companies to independent studios. Notable customers include:
- Voodoo
- YSO Corp
- SayGames
- ZPLAY
- Kooapps
- HyperBeard
- YOMI Studio
- Tokyo Tsushin
These clients leverage Tenjin's platform to manage campaign data, optimize creative performance, and analyze lifetime value (LTV) across diverse acquisition channels.
How was Tenjin started?
Tenjin is based in San Francisco, California, and is a Y Combinator-backed company. Its founding team brings deep experience from the mobile marketing and app development space:
- Chun-Kai Wang (Kooapps): Cites Tenjin's impact in scaling paid user acquisition and business growth.
- Alex Kozachenko (HyperBeard): Highlights DataVault's utility for creative tracking and portfolio analysis.
- Light Nguyen (YOMI Studio): Notes how Tenjin's tools accelerated campaign scaling and reduced manual optimization.
- Kasuga Yachi (Tokyo Tsushin): Credits Tenjin for enabling scalable, goal-oriented SKAN campaigns.
- Tabarak Paracha (Tenjin): Emphasizes the culture of trust and autonomy within Tenjin.
To learn more about Tenjin's mission and team, visit their About page.
What makes Tenjin different?
Tenjin distinguishes itself through its ability to:
- Integrate data from over 300 advertising networks and acquisition sources
- Provide unified, normalized metrics for spend, revenue, and performance
- Offer a centralized environment for marketers to build custom analytics and automate reporting
This comprehensive approach allows marketers to focus on growth and optimization, rather than on the complexities of data integration and maintenance.
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