Tarro is a software company that provides an AI-powered platform designed to help small brick-and-mortar restaurants streamline their operations. Tarro offers a multi-product ecosystem that includes order-taking automation, delivery enablement, and marketing solutions, all aimed at connecting restaurants with their customers more efficiently.
The platform focuses on addressing the unique operational challenges faced by small restaurant owners, who often lack access to affordable, advanced technology that is typically used by large restaurant chains. By leveraging artificial intelligence and a dedicated support team, Tarro seeks to reduce the day-to-day burdens of running a restaurant, helping owners focus more on their core business and less on administrative tasks.
Tarro's main offerings include:
- AI-powered order taking – Streamlining the ordering process for both customers and restaurant staff.
- Delivery enablement – Helping restaurants manage and expand delivery operations without needing to build their own infrastructure.
- Marketing solutions – Providing tools for customer engagement and retention to help small restaurants compete with larger chains.
Who uses Tarro?
Tarro primarily serves small, independent restaurants across the United States. The company is trusted by thousands of restaurants and has supported nearly 20 million customers. Some of their notable clients include Zhang Garden, Steak & Hoagies, China King, China A Go Go, Blessings II Go, and O&C China Bistro.
How was Tarro started?
Tarro was founded by Steve Y. Lin (Co-Founder and CEO) and Dennis Y. Lin (Co-Founder and President), who lead the company with a focus on client success and operational excellence. The leadership team also includes Andrew Lin (CTO), Widagdo Setiawan (Chief Architect), Bharat Anant (VP of Finance), Christine Ponzio (VP of People), and Miguel Carino (Head of Voice Platform Operations). Their combined experience in technology, finance, architecture, and operations underpins Tarro’s mission of empowering small businesses with accessible tech solutions. More about Tarro’s team and mission can be found on their About page.
What makes Tarro different?
Tarro’s differentiation lies in its commitment to making advanced technology accessible and affordable for small restaurant owners. While large chains invest heavily in proprietary tech, Tarro brings similar capabilities to independent restaurants at a fraction of the cost. The company’s customer-centric approach and multi-product offering have earned them industry recognition, including being named one of Built In’s top companies to work for in 2024.
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