System1 is a software development company specializing in digital marketing technology. The company operates a Responsive Acquisition Marketing Platform (RAMP), which leverages artificial intelligence and machine learning to optimize customer acquisition and digital advertising. System1's platform uses advanced data science to match high-intent consumers with relevant advertisers across a wide range of digital properties.
Their core business centers on programmatic marketing—automating the process of acquiring customers for advertisers by identifying and targeting the right audiences in real time. The RAMP platform is designed to increase efficiency and ROI for advertisers by using predictive analytics, real-time bidding, and proprietary algorithms to maximize campaign performance.
System1 serves a diverse portfolio of digital properties and partners. Their customer and brand network includes well-known sites such as Startpage, Info.com, MapQuest, HowStuffWorks, Answers, CouponFollow, ActiveBeat, Walletgenius, Autoversed, CareerJob360, CarsGenius, Fame10, Forkly, and HealthNWell. This demonstrates their reach across search, information, automotive, health, and lifestyle verticals.
How was System1 started?
System1 was founded by a group of experienced entrepreneurs and industry veterans, including Michael Blend (CEO & Board Chair), Chuck Ursini (President & COO), Tridivesh Kidambi (CFO), Brian Coppola (Chief Product Officer), Beth Sestanovich (Chief People Officer), and Daniel Weinrot (General Counsel). The founding team brings backgrounds in digital media, technology, and business leadership, having led and scaled multiple billion-dollar companies. Their expertise shapes the company’s data-driven and technology-first approach to digital marketing.
Who uses System1?
System1's platform is utilized by advertisers, publishers, and digital brands seeking to acquire new customers efficiently and at scale. Their technology powers campaigns for a variety of consumer-facing sites, with a customer roster including Startpage, Info.com, MapQuest, HowStuffWorks, Answers, CouponFollow, and others across several sectors. This broad usage demonstrates System1’s relevance in performance marketing, search, and digital content aggregation.
Where is System1 located?
System1 is headquartered in Marina del Rey, California, United States. The company employs between 201 and 500 people, combining engineering, product management, data science, and digital marketing expertise.
For more details about their team and company history, visit their About page.
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