Superfiliate is a word-of-mouth marketing platform designed to help ecommerce brands grow through referral, ambassador, influencer, and affiliate channels. Superfiliate enables brands to scale their partnerships by providing front-end infrastructure to create cobranded landing pages for every partner—turning any link shared by a creator or customer into a unique, branded experience.
The platform centralizes all pillars of word-of-mouth growth, allowing brands to manage and optimize programs across YouTubers, podcasters, customers, ambassadors, affiliates, and more within a single app. Key workflow features include product gifting and seeding, automated payments, rewards management, and social listening, streamlining the entire process of partner-driven growth campaigns.
Superfiliate stands out by making it easy for brands to offer a personalized, on-brand landing page for each partner at scale, which enhances conversion rates and partner satisfaction. This approach supports end-to-end management of referral and influencer marketing—from onboarding to reward fulfillment—within one unified platform.
Who uses Superfiliate?
Superfiliate primarily serves ecommerce merchants and consumer brands seeking to maximize the impact of their word-of-mouth and partner marketing. Notable customers include:
- MUDWTR
- Viva
- Florence by Mills
- Vita Coco
- NoonBrew
- Dr. Squatch
- Chamberlain Coffee
- Glamnetic
- Nemah
- Create
- Graza
- Fatty15
- Cozy Earth
- Aloha
- Clearstem
These brands leverage Superfiliate to run scalable programs across influencers, affiliates, and loyal customers.
How was Superfiliate started?
Superfiliate was founded and is led by a team with experience in ecommerce, marketing, and partner management. Key leadership includes Dan McCormick (Co-founder and CEO), Andrew Case (Co-founder), and Zach Ao (Co-founder), supported by specialists in lifecycle marketing, influencer partnerships, and growth. The team operates out of Venice, CA, and brings together expertise in both technology development and digital marketing.
What features does Superfiliate offer?
Superfiliate's core features include:
- Cobranded landing pages for partners at scale
- Centralized management for referral, ambassador, influencer, and affiliate programs
- Product gifting and seeding workflows
- Automated payments and rewards
- Social listening and analytics
- Integration with a range of creator and partner channels
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