Streak is a CRM platform that operates entirely within your Gmail inbox, transforming Gmail into a powerful tool for managing customer relationships and business workflows. Streak integrates seamlessly with G Suite applications, allowing users to track sales, partnerships, support tickets, hiring processes, deal flows, and more—directly from their email.
The technology that enabled Streak
Streak leverages the widespread adoption of Gmail and G Suite in business environments, embedding CRM capabilities where professionals already spend much of their workday. Instead of requiring users to switch between multiple platforms, Streak brings pipeline management, contact tracking, and workflow automation right into the Gmail interface. Users benefit from features such as email tracking, mail merge, send later, snoozing, and advanced sharing of emails and notes within their teams.
Who uses Streak?
Streak is used by small businesses, sales teams, recruiters, support teams, and any professionals who want to manage business processes without leaving their inbox. Its flexibility allows teams to customize workflows for sales, hiring, project management, and more. The product is especially popular among companies that already rely heavily on Gmail and want a lightweight CRM solution without the complexity of traditional platforms.
Who are Streak’s competitors?
Streak operates in the email CRM and Gmail integration space, where several other SaaS products compete for similar use cases:
- NetHunt CRM: A CRM directly integrated with Gmail, syncing contact data, communication history, and pipeline updates.
- EspoCRM: Offers Google Mail, Contacts, and Calendar integration for CRM functionality.
- HubSpot: Provides a CRM with strong Gmail integration, adding contacts and tracking deals from the inbox.
- i CRM for Gmail: A flexible CRM working within Gmail, including mobile app support.
- Salesforce.com: Offers Gmail and Google Calendar integration with its robust CRM suite.
- Copper CRM: Known for seamless Google Workspace integration, letting users manage leads and deals from Gmail.
- Salesflare: A CRM for Gmail that focuses on automating client interaction management.
- Insightly: Integrates CRM tools directly into Gmail for easy access and workflow management.
Streak distinguishes itself by being natively built into Gmail, offering a more natural workflow for users who want their CRM experience to require minimal context switching.
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