Standard AI is a software company that provides AI-powered computer vision technology to help retailers and CPG brands gain real-time insights into physical store operations. Standard AI enables retailers to track shopper behavior, evaluate the impact of in-store promotions, and optimize media and new product launches using data-driven insights.
Their core offering is the VISION platform, which leverages artificial intelligence to transform in-store video data into actionable analytics. This allows retailers to better understand the shopper journey, improve store performance, and make more informed decisions about merchandising and marketing.
Standard AI stands out by giving brick-and-mortar retailers access to e-commerce-level data, helping them address challenges that traditional tools cannot solve—such as real-time measurement of promotional effectiveness and media impact on the shop floor.
How was Standard AI started?
Standard AI was founded in 2017 in San Francisco, California. The founding team includes professionals with deep experience in retail, technology, product innovation, accounting, and people operations:
- Angie Westbrock: Over 20 years in Retail/CPG and tech, leading companies from startups to Fortune 500s.
- David Woollard: Tech industry veteran with a PhD in Computer Science, background at Samsung and NASA.
- Chris Arnold: 20+ years in SaaS B2B product innovation.
- Adrian Newson: 30-year retail and branding expert with global client experience.
- Lindsay Aulick: 15+ years in accounting/finance scaling operations in startups and public companies.
- Carrie Greiff: 18+ years in people operations, including startup and midsize environments.
The company is backed by major venture capitalists such as Y Combinator, SoftBank, CRV, and EQT Ventures.
Who uses Standard AI?
Standard AI primarily serves physical retailers and consumer packaged goods (CPG) brands that operate brick-and-mortar stores and want to improve performance using data analytics. Their solutions are suited for businesses looking to:
- Track and analyze shopper behavior in real time
- Measure and optimize the effectiveness of in-store promotions and media
- Gain insights on new product launches and overall store operations
What partnerships does Standard AI have?
Standard AI has established partnerships with leading technology companies including Google Cloud, AXIS COMMUNICATIONS, and NVIDIA. These collaborations support the scalability and technical robustness of their VISION platform.
Where can I learn more about Standard AI?
For more information, visit the Standard AI website or read more about their team and mission on their About page.
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