SquadLocker is a custom apparel and gear software and fulfillment company that enables sports organizations, schools, and businesses to develop and distribute custom goods efficiently. Through its collaborative software platform, SquadLocker offers a suite of free services designed to streamline the creation, management, and delivery of branded apparel and gear.
The core of SquadLocker's business is its software platform, which helps organizations manage the often complex process of ordering, customizing, and distributing team or group apparel. By automating workflows and providing tools for brand control, SquadLocker seeks to alleviate the administrative burdens traditionally associated with custom gear management. Their fulfillment services handle everything from on-demand production to direct-to-home delivery, giving customers flexibility and saving organizational leaders significant time.
A differentiator for SquadLocker is its focus on supporting educators, coaches, mentors, and youth leaders—helping them reclaim time so they can focus on their core mission. The company aims to reduce the logistical hurdles in outfitting teams and groups, enabling leaders to better support their members.
Who uses SquadLocker?
SquadLocker primarily serves:
- Sports organizations (youth and amateur)
- Schools and educational institutions
- Community groups
- Businesses seeking branded apparel
Notable customers include Broad Run High School, Carmel Community Softball, and West Side Youth Basketball, highlighting the company's presence in both educational and athletic markets.
How was SquadLocker started?
SquadLocker was founded in Warwick, Rhode Island, and is led by Gary Goldberg (CEO and Founder) and Scott Brazina (President). The leadership team brings experience in software development and a mission-driven approach to simplifying apparel management for organizations.
Where is SquadLocker based and how large is the company?
SquadLocker is headquartered in Warwick, Rhode Island, United States, and operates as a privately held company with a team of 51-200 employees.
For more details on their mission and team, visit their About page.
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