SparkPlug is a software platform that enables brands to directly incentivize point-of-purchase experts—such as retail associates and in-store staff—with cash rewards for every sale they influence. SparkPlug focuses on complex consumer packaged goods (CPG) verticals, including beauty, electronics, and outdoor gear, where customers depend on in-person product recommendations up to 92% of the time.
By connecting brands with these key frontline influencers, SparkPlug allows companies to set up gamified commissions, contests, and performance goals tied directly to sales. This approach drives additional revenue for brands, helps retailers boost employee performance, and empowers frontline workers with fair compensation linked to their daily sales results. The platform aims to promote economic equality for retail workers by rewarding their real impact at the point of sale.
SparkPlug serves both brands and retailers seeking to improve in-store sales performance and employee engagement. Notable customers include Native Roots and Bloc, highlighting the platform’s relevance in sectors with high-touch, consultative sales environments.
How Was SparkPlug Started?
SparkPlug was founded by a team with backgrounds in behavioral science, finance, and retail operations. The founding team includes Andrew Duffy (CEO), Jake Levin (COO), Alex Friedman, Phil McDonald, Isabel Carter, Nick Hinzmann, and Kyle Forsdick. Their collective experience spans from policy and finance to retail technology, shaping SparkPlug's mission to make brick-and-mortar commerce more efficient and equitable. You can read more about their story on the SparkPlug About page.
Who Uses SparkPlug?
SparkPlug is used by brands and retailers operating in high-consideration, consultative shopping environments—such as beauty, electronics, and outdoor gear stores—where in-person recommendations significantly influence purchasing decisions. Customers like Native Roots and Bloc leverage SparkPlug to align incentives and motivate frontline retail staff.
What Makes SparkPlug Different?
Unlike traditional retail incentive programs, SparkPlug enables direct, transparent cash rewards for individual sales, using a gamified system of commissions and contests. This model is designed to increase motivation among frontline workers while providing brands with clearer attribution and control over in-store sales incentives.
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