Social Annex, Inc. (now known as Annex Cloud) is a software company that provides a comprehensive platform for customer loyalty programs, referral marketing, and user generated content solutions. Their offerings are designed to help businesses deepen customer relationships, increase engagement, and drive more referrals and high-quality content through a unified customer experience.
The company's platform integrates multiple solutions:
- Customer Loyalty Programs: Tools that help brands retain customers and increase repeat purchases.
- Referral Marketing: Features that enable satisfied customers to refer others, expanding brand reach and driving new business.
- User Generated Content Solutions: Capabilities for collecting and leveraging reviews, photos, and other content created by customers.
Each component is built to work together, creating a seamless experience for both businesses and their customers. Annex Cloud also supports its platform with an expert Customer Success Team, robust analytics, and a wide range of third-party integrations, making it adaptable for enterprise needs.
Who Uses Social Annex, Inc. (Annex Cloud)?
Annex Cloud serves a diverse group of enterprise and mid-market clients across industries seeking to enhance customer engagement and loyalty. Notable customers include:
- GPC
- Harley-Davidson
- Harrods
- Henkel
- TaylorMade
- TruGreen
- VF Corp
- Amer Sports
- Fortune Brands
These organizations use Annex Cloud to boost customer advocacy, gather actionable insights, and strengthen their brand communities.
How Was Social Annex, Inc. Started?
Annex Cloud was founded by a team of professionals with deep expertise in finance, operations, loyalty marketing, SaaS product development, and customer success. Key leadership includes:
- Steve Scribner (CFO and Interim CEO): Over 25 years of finance and operational experience.
- Maciek Gorzkowski (Chief Customer Officer): Loyalty and digital marketing expert with more than 25 years in the industry.
- Erin Raese (Chief Growth Officer): Specialist in loyalty with more than 25 years of experience.
- Amy Forshee (VP of the Project Management Office): Experienced operations leader.
- Toufiq Tuhin (Head of Product): Product leader focused on SaaS and loyalty technology.
- Jake Madrigal (Head of Customer Success): Over a decade in loyalty and 12 years at Annex Cloud.
- Deepankra Sood (Global Head, Customer Implementation): Experienced in website development and digital marketing.
- Alex Tavera (Head of Strategy): Loyalty marketing expertise and business acumen.
The team's combined experience shapes the platform's evolution and focus on delivering measurable value to clients. More on their leadership can be found on their About page.
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