SmartCommerce is a technology and data platform that transforms brands’ marketing touchpoints into e-commerce launch points. SmartCommerce enables brands to make the carting process as simple and seamless as possible, allowing consumers to move from digital engagement—such as ads, social posts, videos, or emails—directly to adding products to their carts at major retailers.
Their suite of solutions is designed for brands looking to drive online sales and streamline the path from marketing to purchase. By integrating real-time data and actionable insights, SmartCommerce helps clients optimize campaign performance, make timely adjustments, and more efficiently reach their e-commerce goals.
How Did SmartCommerce Get Started?
SmartCommerce was founded in Atlanta, GA, and is led by CEO Jennifer Silverberg. Silverberg is recognized as a pioneer in the 'where-to-buy' space and previously worked at Channel Intelligence, bringing deep expertise in connecting digital marketing to e-commerce outcomes. You can learn more about the company’s leadership and origins on their About page.
Who Uses SmartCommerce?
SmartCommerce serves major consumer brands seeking to boost their online sales through streamlined digital-to-cart solutions. Some of their notable clients include:
- Conagra
- Kimberly
- Clorox
- Nestle
- Barilla
- Microsoft
These customers use SmartCommerce to bridge the gap between marketing activity and actual purchase, leveraging the platform to drive measurable sales from digital engagement.
What Makes SmartCommerce Distinct?
SmartCommerce stands out by focusing on simplifying the online carting process for brands and consumers alike. Their platform centralizes data from multiple channels and delivers real-time insights, allowing brands to manage and adapt campaigns quickly. This approach helps brands shorten the path to purchase and directly measure the impact of their marketing efforts on sales.
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