SlapFive: Customer Marketing is a software platform designed to help businesses drive Customer-Led Growth by unifying customer marketing and advocacy activities. SlapFive gives companies a central solution to manage Customer Content, Advocacy, References, Campaigns, and Influence, making it easier to track and leverage customer engagement for business growth.
The core of SlapFive's offering is its ability to capture and amplify the voice of happy customers, providing businesses with tools to collect, organize, and share authentic customer stories and experiences. This addresses a fundamental challenge for modern B2B companies: prospects increasingly trust peer recommendations and real customer experiences more than traditional marketing or sales messaging. With SlapFive, organizations can mobilize their satisfied customers as advocates, efficiently manage customer references, and measure the direct impact of advocacy on revenue outcomes such as acquisition, expansion, retention, and renewal.
SlapFive stands out by combining previously siloed customer marketing functions into one platform, providing complete visibility into all customer engagement activities. Over 100 customer marketing professionals use SlapFive to streamline advocacy programs and campaigns, aiming to improve trust and accelerate strategic growth initiatives.
Who Uses SlapFive: Customer Marketing?
SlapFive primarily serves B2B organizations looking to enhance their customer marketing and advocacy programs. Notable customers include Acumatica and Axway, reflecting the platform's value for software and technology-driven enterprises seeking to boost trust and influence in their markets.
How Was SlapFive Started?
SlapFive was founded by a team of SaaS leaders and subject-matter experts in B2B marketing, sales, and customer success. The founding team includes Jeff Ernst (Founder & CEO) and Sean Langford (Founder & CTO), supported by executives like Dana Alvarenga (VP of Customer Experience), Kaily Baskett (Director of Growth), and others. Their collective experience shapes SlapFive's focus on empowering customer marketing and advocacy leaders to become catalysts for customer-led company growth. More about their story can be found on their About page.
What Problems Does SlapFive Solve?
- Consolidates and manages customer advocacy, references, and campaigns in one platform
- Enables businesses to easily collect and share customer success stories
- Increases trust and credibility by highlighting authentic customer voices
- Provides analytics and visibility into how customer engagement drives revenue
Where Is SlapFive Based, and What Is Their Scale?
SlapFive is a privately held company headquartered in Boston, MA, United States, and employs between 11-50 people.
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