Siro provides AI-powered software that records and transcribes face-to-face conversations, helping organizations uncover missed revenue opportunities and gain strategic insight from field interactions.
Siro's platform enables leadership teams to analyze conversations for actionable intelligence, allowing them to better understand what is happening in the field. For sales representatives and technicians, Siro offers the ability to listen to real-life examples from top performers within their own teams, supporting the development of effective habits and continuous improvement.
Siro stands out by focusing specifically on unlocking valuable information from in-person conversations—a source of data that is often overlooked or underutilized by traditional sales enablement or CRM tools. Their solution is utilized by both leadership and field teams to drive growth and optimize team performance.
Who Uses Siro?
Siro serves a range of companies primarily in sales-driven and field service industries. Notable customers include:
- American Standard
- Aptive
- Aruza
- Lifetime Quality
- Moxie
- Bath Fitter
- Acculevel
- Champion
- EZ Baths
- Great Day
- JKR
- K Designers
- Newsouth Windows
- Kitchen Magic
- Patio Enclosures
- Pella
- Performance Windows
- US Waterproofing
- Roofing and Reconstruction (Contractors of America)
- Victory Remodeling
- Window World
- Aire-Serv
- All American Heating
- Burgeson's
- Fiscor
- Blanton
- Guardian
- Hawx
- Unwired
These clients reflect Siro's focus on companies with large field or sales teams who benefit from capturing and analyzing in-person interactions.
How Was Siro Started?
Siro was founded by Joe Jordan, a sales expert and accomplished direct sales representative. Drawing from his extensive experience and leadership in sales training, Joe identified the need for tools that could harness insights from actual field conversations. The company is based in New York, NY, and has participated in programs such as Alchemist Accelerator and Grand Central Tech. Siro is backed by investors including CRV, Fika, and Index.
For more about Siro's vision and background, you can visit their About page.
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