Simon Data is a customer data platform (CDP) that helps marketing teams improve campaign performance through faster, more precise segmentation and personalization. Simon Data stands out as the first CDP built on Snowflake, allowing brands to move beyond legacy architectures that restrict access to valuable customer data.
The Simon Data Platform is designed for marketers, offering a low-code environment so users can access, segment, and activate data without heavy reliance on technical teams. This enables marketing professionals to leverage data science capabilities for better targeting and personalization in their campaigns. The platform's main value lies in breaking down data silos and making robust personalization accessible to non-technical users.
How was Simon Data started?
Simon Data was founded by Jason Davis (CEO & Co-Founder) and Matt Walker (CTO & Co-Founder), who were motivated by the challenges and inaccessibility they observed in traditional enterprise data systems. Their backgrounds in data and technology led them to create a platform that puts the power of data directly into the hands of marketers. The leadership team also includes Todd McCormick (Chief Revenue Officer), Dylan Flye (Sr Vice President of Sales & Partnerships), Jeffrey Walton (Vice President of Product & Strategy), Ernesto Gonzalez (Vice President of Engineering), and Tara Petre (Vice President of Customer Success). You can learn more about their story on their About page.
Who uses Simon Data?
Simon Data serves a wide range of consumer-focused brands and enterprises looking to enhance their marketing efforts through data-driven personalization. Some of their notable customers include:
- ASOS
- Travel Leisure
- Mattress Firm
- WeWork
- Bark
- 1800 Flowers
- SeatGeek
- Equinox
- The Farmer's Dog
- Thinx
- UNTUCKit
- Lulus
- Harman
These brands utilize Simon Data to better connect with their customers and deliver more relevant, timely marketing campaigns.
What makes Simon Data different?
Simon Data's key differentiator is its native integration with Snowflake, making it easier for brands to access and deploy data at scale. The platform's low-code approach empowers marketers to act as data scientists, enabling rapid testing and deployment of audience segments and personalized experiences. Simon Data has received recognition in the industry, including being named a Built-In Best Places to Work (2022), Great Places to Work Certified, and an 8-time G2 Leader in the CDP category.
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