What Does Shogun Do?

    Learn about what Shogun does, their ecommerce experience platform, services, competitors, and key company information.

    What Does Shogun Do?

    Name: Shogun

    Headquarters: San Carlos, CA, USA

    Employees: 51-200

    Shogun is an ecommerce experience platform that empowers brands to build, optimize, and personalize their online stores for higher conversions and stronger brand loyalty. Shogun offers tools like Shogun Page Builder and Shogun Frontend, designed for ecommerce teams to create and manage standout digital storefronts without extensive coding or development resources.

    Shogun integrates seamlessly with leading ecommerce platforms such as Shopify and BigCommerce, enabling brands to quickly enhance their websites with custom designs, split testing, and optimized user experiences—all while maintaining the flexibility to adapt to changing customer needs.

    What technology enables Shogun's ecommerce experience?

    Shogun leverages a combination of no-code/low-code technology and modern frontend frameworks to help brands build visually rich, high-performing pages. Their Page Builder product allows marketing and ecommerce teams to rapidly design and iterate on landing pages, product pages, and promotional content without developer bottlenecks. Shogun Frontend offers a headless commerce solution, separating the front-end experience from back-end systems for advanced performance and customization.

    This technology focus enables brands to:

    • Launch and update ecommerce pages quickly
    • Test and optimize for higher conversion rates
    • Personalize the shopping experience

    Who uses Shogun?

    Shogun serves over 20,000 customers, ranging from fast-growing DTC brands to established ecommerce retailers. Notable clients include Leesa, MVMT, Timbuk2, and Chubbies, who use Shogun to differentiate their digital storefronts and improve customer engagement. The platform is designed for ecommerce teams, marketers, and designers looking to manage their online presence more effectively, particularly those using Shopify or BigCommerce as their core commerce platforms.

    Who are Shogun's competitors?

    Shogun operates in the ecommerce page builder and experience platform space, competing with a variety of website builders and ecommerce solutions. Key competitors include:

    • Shopify – A leading ecommerce platform with built-in website building capabilities, best for quick setup.
    • Wix – Known for its drag-and-drop website builder and AI-powered ecommerce tools, ideal for brands selling digital products.
    • Squarespace – An all-in-one website and ecommerce platform with strong design tools.
    • Square – Focuses on both online and in-person selling, offering an integrated online store builder.
    • BigCommerce – A scalable ecommerce platform often used alongside Shogun for enhanced frontend experiences.
    • GoDaddy – Offers an online store builder with a range of templates and integrated services.
    • Weebly and Freewebstore – Provide accessible website and store building tools for small businesses and new sellers.

    Shogun differentiates itself by focusing on deep integration with ecommerce platforms and providing specialized tools for building high-converting, customizable storefronts.

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