Sendblue (https://www.sendblue.com) enables businesses to connect with prospects and nurture leads using virtual iMessage lines, positioning itself as an 'iMessage for Sales' platform. By providing sales teams with dedicated iMessage numbers, Sendblue allows organizations to increase engagement and response rates in their outreach and lead nurturing efforts.
Sendblue’s technology enables companies to text prospects directly from virtual iMessage lines, with an average reported 70% increase in response rate for its users. The platform is designed for sales professionals who want to leverage the familiarity and immediacy of iMessage as a communication channel, contrasting with traditional SMS or email methods. Sendblue was founded by Rob Haber, a former ML Engineer at Scale AI, and Alex Luis, previously a Product Manager at PwC's telecom practice.
What Technology Powers Sendblue’s Solution?
Sendblue’s core innovation lies in providing businesses with virtual iMessage lines—distinct from standard SMS platforms. This allows organizations to reach iOS users in a native environment, improving deliverability and engagement compared to SMS, especially for markets where iMessage is prevalent. The platform focuses on seamless integration and user-friendly management of conversations for sales teams.
Who Uses Sendblue?
Sendblue primarily serves B2B sales teams and organizations looking to improve lead response rates and customer engagement. Typical users include:
- Business development and inside sales teams seeking higher engagement rates.
- Companies targeting high-value prospects who are more likely to respond via iMessage.
- Organizations based in regions where iMessage usage is widespread, such as the United States and Canada.
Who Are Sendblue’s Competitors?
Sendblue operates within the sales texting tools and business SMS platform market. Key competitors include:
- Salesmsg – Multi-channel business texting for sales and support.
- Textedly – Bulk SMS marketing and mass texting services.
- SimpleTexting – Text marketing and audience engagement tools.
- EZ Texting – Bulk SMS and MMS marketing platform.
- TextUs – Business SMS for sales teams with fast, conversational messaging.
- Slicktext – SMS marketing and customer loyalty solutions.
- Textline – Secure business texting for sales, support, and operations.
- Avochato – Messaging for sales, marketing, and support teams.
- Text Request – Sales texting from office numbers.
- Heymarket – AI-assisted SMS sales tools for instant communication.
While many competitors focus primarily on SMS and MMS messaging, Sendblue differentiates itself by specializing in virtual iMessage lines, uniquely targeting iOS users with native messaging experiences.
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