Sanlo is a platform that provides monetization products designed to help gaming companies increase their revenue. Sanlo offers a suite of solutions including webshop tools, payment processing, financing options, and financial analytics, all tailored specifically for the gaming industry.
Their most recent product, Sanlo Webshop, enables gaming companies to launch plug-and-play webshops that connect directly with players. This solution aims to help developers drive player lifetime value (LTV) and improve profit margins by facilitating direct-to-player transactions outside of traditional app stores.
What products and services does Sanlo offer?
Sanlo's core offerings include:
- Webshop Solutions: Allow gaming companies to create custom online stores for selling virtual goods, currencies, and game-related items directly to their users.
- Payment Solutions: Streamline and simplify payment processing for in-game and webshop transactions.
- Financing Solutions: Provide funding and financial options tailored to the needs of gaming studios and publishers.
- Financial Analytics: Deliver insights and analytics to help companies understand and optimize their revenue streams.
Who uses Sanlo?
Sanlo primarily serves gaming companies looking to diversify and boost their monetization strategies. Their customer base includes studios and publishers such as Original Games, Snail, Vertigo Games, Starberry Games, Big Wolf, Donut Games, Game Garden, Hot Siberians, Qenetech, and Fusebox Games.
How was Sanlo started?
Sanlo was co-founded in San Francisco by Olya Caliujnaia and Will Liu. Olya, the CEO, brings experience managing product and growth at companies like Playfish, EA, Getty Images, and more, and has worked with early-stage startups as an Entrepreneur in Residence at XYZ Venture Capital. Will, the CTO, has over 15 years of engineering leadership experience in fintech and gaming, having held roles at Branch International, Earnest, and Electronic Arts. Their combined expertise in games, finance, and technology informs the company's focus on empowering gaming companies with flexible, data-driven monetization tools. Learn more about their founding story on Sanlo's About page.
Where is Sanlo based and what is their company profile?
Sanlo is a privately held software development company headquartered in San Francisco, CA, United States, and employs between 11 and 50 people.
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