Rutter is a universal API provider that enables developers and businesses to integrate with a wide range of e-commerce, accounting, payments, and advertising platforms through a single connection. Rutter streamlines the process of accessing and synchronizing data across platforms such as Shopify, Amazon, QuickBooks, Netsuite, Stripe, and more, eliminating the need for building and maintaining separate integrations for each service.
The technology that enabled Rutter
Traditional business financial data is highly fragmented, with information spread across numerous platforms and systems. Before solutions like Rutter, developers faced significant technical overhead and time investment to build integrations into each platform separately, much like the financial data world before Plaid. Rutter solves this by offering a universal API layer that connects to over 60 commerce, accounting, payments, and ad platforms. This approach helps developers quickly read, update, write, and remove data from their customers' systems, freeing up resources to focus on product innovation rather than integration maintenance.
Rutter's universal API is especially valuable for SaaS B2B companies, fintechs, and service providers building tools that require access to business data across multiple platforms. By centralizing integration management, Rutter helps businesses launch integrations faster and scale their reach with less technical complexity.
Who uses Rutter?
Rutter primarily serves:
- B2B SaaS companies developing applications that require access to commerce or accounting data.
- Fintech companies providing services like lending, analytics, or payment solutions that need real-time business data.
- Product and engineering teams aiming to reduce integration development time and ongoing maintenance.
Their universal API is relevant for any company building solutions that interface with e-commerce storefronts, marketplaces, accounting systems, and payment processors.
Who are Rutter's competitors?
Rutter operates in the universal API and data integration space for commerce and accounting platforms. Key competitors and related platforms include:
- PandaFlow: Offers a universal commerce API for seamless e-commerce integrations.
- API2Cart: Provides a universal API for connecting with multiple shopping platforms.
- Conduit: Focuses on comprehensive APIs for commerce and accounting data.
- UNIVERSAL COMMERCE INC: Enables composable commerce applications integrating MACH & API platforms.
- Alloy: Delivers a unified API for product integrations across user applications.
- Kariz: Connects to e-commerce data on platforms like Amazon and Shopify through a single connector.
- Codat: Offers universal API infrastructure for connecting to diverse business data sources.
Each of these companies aims to simplify and speed up integrations, but Rutter differentiates itself through its broad platform support, focus on both commerce and accounting, and developer-friendly approach to integration management.
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