Rilla is a virtual ridealong software platform designed to help outside sales and service teams optimize their in-person customer interactions. Rilla enables sales representatives and technicians to record face-to-face conversations with customers using its mobile app. The platform then leverages AI to automatically transcribe these conversations, analyze them, and provide feedback to improve sales performance and coaching.
By digitizing the traditional ridealong process, Rilla allows sales managers to conduct virtual ridealongs that are significantly faster and more scalable than physical ones. This not only saves time but also provides actionable insights to help teams boost productivity and effectiveness. Rilla’s mission is to make offline, in-person commerce as searchable and easy to understand as the digital world.
Who Uses Rilla?
Rilla serves companies involved in outside sales and field services, particularly those with teams engaging customers directly in their homes or businesses. Some of their notable customers include:
- John Moore Services
- Kohler
- A1 Garage
- Re Bath
- Rescue Air
- Florida Window and Door
- Hoffman Brothers
- Window Nation
- Window World
- Jacuzzi
- Mister Sparky
- Pella Windows and Doors
- Leaf Home
- GreatDay Improvements
- ARS
- Apple Roofing
- GroundWorks
- Feldco
- Southern Air
- Peterman
These organizations use Rilla to streamline sales coaching, improve conversion rates, and gain deeper visibility into field interactions.
How Was Rilla Started?
Rilla was founded by a team of leaders with deep experience in sales, home services, and operations. The founding team includes Tommy Mello (CEO & Founder, A1 Garage), John DePaola (Co-Owner, LongHome Products), John Whitfield (General Manager, Mister Sparky), Ryane Sweeny (Sales Manager, GoPreferred), Lisa Sanders (Sales Director, Reborn Cabinets), Roy Moore (Owner, Tailored Remodeling), Pete Marchmont (VP of Sales, Gator Guard), Tim Hissam (Sales Manager, KP Remodeling), and Silvia Nestares (Sales Manager, My Plumber Plus). Their collective backgrounds in managing and scaling sales teams directly inform the features and focus of the Rilla platform.
What Makes Rilla Different?
Rilla differentiates itself by bringing automation and AI-driven insights to the traditionally manual and time-consuming process of sales ridealongs. Instead of relying solely on in-person observation, sales leaders can now review, analyze, and coach based on real customer interactions at scale, making the process "100x faster, better, and more productive than physical ridealongs."
You can learn more about Rilla's platform and mission on their About page.
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