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Rex is a software development company focused on building technology solutions for working people and small businesses traditionally underserved by tech. Headquartered in Austin, Texas, Rex creates products that help small business owners, property managers, and vendors with essential business processes such as making payments, finding insurance, and routing work more efficiently.
Rex's technology initiatives are designed to address practical challenges faced by everyday entrepreneurs and service providers. Their products aim to streamline administrative tasks, reduce operational friction, and expand access to important business services. By emphasizing solutions for those often overlooked by mainstream tech, Rex positions itself as a mission-driven company with a focus on long-term value creation.
How was Rex started?
Rex was founded and is led by Peter Rex, an entrepreneur and investor with expertise across the technology sector. Peter has directed Rex’s overall strategy, product development, and capital allocation. Notably, he was among the first to move a major tech enterprise away from the West Coast, reflecting a forward-thinking approach to company building. With nine patents pending, Peter has driven early research and development in artificial intelligence (AI) at Rex, including work in Natural Language Processing and Machine Learning that powers several of the company's products.
Who uses Rex?
Rex serves a diverse range of working professionals including:
- Small business owners
- Property managers
- Service vendors and contractors
Their technology is built to support individuals and organizations who need practical, reliable tools to improve business operations and access critical services like payments and insurance.
What makes Rex different?
Rex distinguishes itself by focusing on markets and users that are often overlooked by larger technology providers. Their mission-driven approach emphasizes empowering people and organizations, rather than simply scaling for growth. The company’s early adoption of AI and machine learning, along with a leadership team experienced in all facets of tech development, further sets Rex apart within the software industry. You can find more about their approach on their About page.
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